New Media Technologies AS Media: Audiences and Institutions.
New media, new tool, new audiences
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Transcript of New media, new tool, new audiences
New Media, New Tools, New Audiences
what it means to anybody who has a message to get through to anyone, anywhere in the world…
Madu Ratnayake(Twitter: @MaduRatnayake)
• Media that was good at groups, was not good at conversation, medial which was good at conversation was not good at group
• Internet – groups and conversation at the same time
– many to many
• All forms of media get digitized
• Consumers can Produces
media is increasingly global, social,
ubiquitous and cheap
democratization of influence
• Old
– Journalist, media houses, corporations, print/press
• New
– Amateur individuals, Twitter, blogs
media
• News
• Interests/knowledge
• Individual opinions
• Likes and dislikes
• Common causes
• Fantasy
Media is increasingly getting social
Wikipedia, Crowdsourcing/Prosumer
As of April 2008, the English Wikipedia received 220,949
edits a day; 175,884 registered people edited Wikipedia in
that month.
Social Media
Social Media
• Valuable/thing of Interest
• Anyone
• Prosumers
• Rating/Feedback
• Sharing
Social Networking Platforms
• Rating• Reviews• Blogs• Wiki• Twitter• LinkedIn• Flicker• YouTube• Facebook/My Space• SecondLife• Lot more is there and emerging….
growth of the internet
ASIA REGIONPopulation
( 2009 Est. )
% Pop.
of
World
Internet Users,
Latest Data
Penetration
(%
Population)
User
Growth
( 2000-2009
)
Users %
of
World
Asia Only 3,808,070,503 56.3 % 704,213,930 18.5 % 516.1 % 42.2 %
Rest of the
World2,959,734,705 43.7 % 964,656,478 32.6 % 291,1 % 57.8 %
WORLD TOTAL 6,767,805,208 100.0 % 1,668,870,408 24.7 % 362.3 % 100.0 %
Source: www.internetworldstats.com
Sri LankaInternet Usage
Source: www.internetworldstats.com
121,500
1,148,300
2000 2009
845%
5.4%
Sri LankaMobile Phone Usage
~25%
New Possibilities and Challenges
• Information overload
• Mass customization
• One to one reach
• User in control (IPTV, TIVO, Web)
• Tweens
• Online reputation
Getting a message across requires working through a complex web of new media, new
tools and new audiences
time for prosumers
credits
• Clay Shirky: TED Talk
• PR 2.0 – Deirdre Breakenridge
• Crowed Sourcing – Martin Lindstorm
• The Long Tail – Chris Anderson