NEW MEDIA SOCIAL ………………….. TECHNOLOGIESstaff.um.edu.mt/gmal1/Technology and...
Transcript of NEW MEDIA SOCIAL ………………….. TECHNOLOGIESstaff.um.edu.mt/gmal1/Technology and...
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
NEW MEDIA TECHNOLOGIES
SOCIAL CHANGE ………………….. "
Ġorġ Mallia Ph.D
Centre for Communication
Technology
University of Malta
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New media is a term meant to encompass the emergence of digital, computerized, or networked information technologies in the later part of the 20th century.
http://en.wikipedia.org
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What are the implications of this move?
There has been a move from a totally face-to-face socialisation to an ONLINE or MOBILE approach to socialisation.
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Research tends to imply that very few new relationships are actually formed online [for ex. Boase & Wellman, 2006].
But of those, quite a few end up in real-life relationships… [just ask any of your friends!]
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Unless who you are online and who you are in real life differs extensively.
The creation of the online PERSONA, or the milksop/hero syndrome.
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What is the face-to-face time percentage compared to the virtual interaction time percentage per day?
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Texting – a cheap, non-socialising (I don’t feel like talking!) networking that socialises (I need to keep in touch!) The preferred communications method of the young.
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There ARE effects of instantaneous communictions (for example the use of texting): • Reduced Patience • Communicative Dependence • Craving for virtual socialisation • Distraction from work at hand • Avoidance (used to kill time) • Text-gendered distancing
NEW MEDIA TECHNOLOGIES SOCIAL CHANGE NEW MEDIA TECHNOLOGIES SOCIAL CHANGE
There ARE effects of instantaneous communictions (for example the use of texting): • Reduced Patience • Communicative Dependence • Craving for virtual socialisation • Distraction from work at hand • Avoidance (used to kill time) • Text-gendered distancing
On the other hand…
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“Texting … seemed to facilitate the expression of some people’s real-self. Those … who were socially anxious and lonely … texting was more likely to help them develop new relationships and to have impacted … in a positive way on their relationships with their friends and family. They were also more likely to have developed a closer relationship with their closest textmate.”
Reid & Reid (2004)
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And then we have…
:-)
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LOL
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Emoticons,Textese, Leet…and other SMS and chat languages. Conveying emotion, and habitual greetings, and discussion elements through signs or abbreviative language.
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The abbreviation and iconisation of emotive communication seeps through to the INTRAPERSONAL level.
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How often do we catch ourselves in abbreviative mode (as we think, or write notes)?
[…u prbly thnk in leet or smspeak, dnt u?]
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Immersed users of new media technologies and the change in cognition.
Hypertextual Processing
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Cyber literacy has brought with it a generation of immersed users of the web and other interactive electronic environments, pre-eminently video gaming.
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This is leading to a deep change, going beyond content influence and intrusive persuasive manipulation, and is most likely affecting the very structure of the way we process information.
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The premise here is that, because of persistent media effects, there is an intrinsic, cognitive and affective move from predominantly linear processing to a more lateral one, in many cases taking the form of hypertextual leaping.
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There is a far reaching psychological and social effect because of this HYPERTEXTUAL PROCESSING (HTP). Not least in the processes of learning. The predominant effects can be found in…
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• Attention Span
• Multifocusing
• Lateral Processing
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Web 2.0 applications and Mobile technology are proving a ready source of byte-sized, non-hierarchically scaled items of information that satisfy the momentary need, cumulatively building into a library of disjointed learning, but which defies the concept of institutional learning.
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Ġorġ Mallia Ph.D
Centre for Communication Technology, University of Malta, Msida, Malta.
www.gorgmallia.com