What we have done with social media

Active Loop Television

Nikolai Fasting, CEO Active Loop Television nf@active-loop.com

What we have done with social media

Active Loop Television

Nikolai Fasting, CEO Active Loop Television nf@active-loop.com

!   Producer of interactive content

!   10 years of global experience

!   Specializing in the TV industry

!   On TV-screen, mobile ,social internet media, viral content

!   Creative work, technology, consulting, production

!   Founded & head quartered in Norway

t e l e v i s i o n

About activeloop

What will TV content be like?

Look to the revenue streams

1.  Revenue came from distribution control

2.  Investment in content was relatively predictable

3.  Content was created to maximize value of distribution control

Yesterday

We control where you see it

It was predictable & controllable

We control what you see and when you see it

Where are the revenue streams now? 1.  Content travels

2.  Consumers time shift

3.  THEY decide WHAT to see WHEN and WHERE !

Business models will be fragmented

Incremental user payment Interruption

marketing

Sponsorships

Direct sales

Show this code in the nearest store to get your coffee

Driving consumers to

POS

Most credible sources of information about a brand in social networks according to worldwide Internet users, January 2010:

InSites Consulting

Groups that social network users worldwide fan, January 2010

InSites Consulting

US Internet users who are more likely to buy/recommend a brand since becoming a fan/follower on Facebook, February 2010:

InSites Consulting

Primary reason that US Internet users are fans of a brand on Facebook, February 2010:

InSites Consulting

Sponsored TV G4 channel (US) Dec. 2009

Produced by ALTV for Havoc and G4

http://vimeo.com/9682209

Live participation Nordiske Mediedager (NO) May 2010

Produced by ALTV for MORE and Telenor Group

http://vimeo.com/12819505

Live event TV World Championship Trial (NO) Mar. 2010

Produced by ALTV for MORE and OSLO2011

http://vimeo.com/10244941

Viral content TVNorge (NO) Sep. 2009

Produced by ALTV for Monster Entertainment and TVNorge

http://vimeo.com/9399242

Portable content

http://vimeo.com/12819597

Monetizing content

Show this code in the nearest store to get your coffee

Produced by ALTV for Catch the Eye http://vimeo.com/12819550

Future in TV

!   Consumer centric, the currency is to get their attention

!   Consumers flow past the different media platforms – 24/7

!   Content must travel where consumers are

!   Monetize everywhere, make it accountable

!   Let your consumers share your message with friends

Making interactive feedback loops for television

Active Loop Television

Nikolai Fasting, CEO Active Loop Television nf@active-loop.com

Making interactive feedback loops for television

Active Loop Television

Nikolai Fasting, CEO Active Loop Television nf@active-loop.com