Post on 03-Sep-2014
description
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Tags : Twitter/Flickr : #sccdc
Social Commerce Camp DC
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Thank you Sponsors
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Thanks Audience
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Social Media 101 for small business
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Once Upon a time …..
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And then the dreams came true ……
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Communication is about human connections and conversations
Pony Express
Federal Express
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Technology always evolving
http://www.cartoonstock.com/newscartoons/cartoonists/mly/lowres/mlyn598l.jpg
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Communication methods are changing Send mail to PO BOX
Call us 1-800
Visit us at www.
Just Google us
Future: Geo Location : Its 12 noon and you may be hungry we are right round the corner 2 blocks from you
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Increased dependence on wisdom of strangers
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Content creation is democratized
Blogs
Media
Podcasts
Answers
Video
Pic courtesy Janis Krums : http://janiskrums.com/
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Traditional media usage is changing
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Community Media audience is growing
•Gartner : By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.
•With 400M users Facebook could be the 3rd largest country in population (China and India are larger for now)
• LinkedIn Now 60 Million Strong
•Nearly three quarters (73%) of online teens and (72%) of young adults use social network sites
• http://www.gartner.com/it/page.jsp?id=1293114 • http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
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25% Small Business use social media presence – Doubled since last year
• Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com
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Once you have a web presence your business is global
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Case Studies
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I have never used a computer
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I don’t use email – daycare principal
• School has parents intranet
• Parents can order lunch for kids online
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Having a business and taking care of a baby
Spot the 2 sponsors on this page
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Innovation is part of a Small Business Success
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Ready to jump on the Social Media Bandwagon ?
Graphic credit : http://www.flickr.com/photos/matthamm/2945559128/
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Reasons why
Free
Flexible options
Help Your Search Engine Rankings
Traffic to your website / business
Good Word of mouth
Leads
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How Business can use Social Networking Tools
Connect with customers
Get ideas, trends, buzz
Find peers and network
Easy distribution of content
Greater reach
New Clients
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Network Solutions Swami’s - 3 Word Mantra
Photo: courtesy: http://flickr.com/photos/metrojp/92038203/
LISTENPARTICIPATE
Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/
CONTRIBUTE
Photo Courtesy: http://flickr.com/photos/presta/129832836/
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Become an Expert
• You have to learn the tools• Spend your own time• Find other enthusiasts/partners in crime• Invest time in attending offline events
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Listen : Google Alerts
Also a Power tool for content ideas
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Participate
• Join Communities
• Comment on Blogs
• Answer Questions and become an expert
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If chips can have their own page so can you!
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Become a publisher
•Blogs•Microblogs•Guest posts•Articles•Answers•Forums •Communities
• Social Media Press Release
• Multi- Media
• Let you content free• Creative Commons• Link to people
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Blogs
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Share your happy moments
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Videos : Tell your Story
Kodak Zi8 HD Pocket Video Camera
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Podcasts & Your Own Radio Shows
Flickr photo by Mark J Hunter http://www.flickr.com/photos/tartanpodcast/283456030/
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Photos- Flickr
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Mobile strategy
The world has 1.4 Billion Tvs
2.5 billion cell phones
When people shop they don’t take their PC along
Desperate need to compare prices
Ask their social network for advice
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Email should be social too
Consolidate all your contact lists
Tweet news about your email offers
Make your email available online
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Your Social Media Plan
•Setup Alerts •Join and setup profiles in 3 social networks •15-20 minutes a day tracing the alerts and responding •Choose 3 blogs on your field to read and comment•Converse, don’t sell•Answer questions and become an expert in your niche on LinkedIn•2 hours a week - Learn and write about the products you promote•Measure your efforts
o How many times were you mentionedo How many people read your postso Inbounds linkso Are your customers evangelizing
•Attend one local event a month•Ask for help from the community if you need it
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Tactical Steps
•Claim your business on Yelp•Encourage customers to review you on social networking sites•Integrate Social Media components to your website•Thank reviewers•Special offers for Fans •Add social media to your marketing plan
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Future trends
•Location based searcho Example : Realtime results for "indian food" near:"dc"
within:15mi
•Geo taggingo Foursquare, Google latitude
•Mobile social networking•Niche Social networks
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Special Offer to SCCDC attendees
Coupons : http://www.networksolutions.comGet a new domain registration for only $6.99 using Coupon DOMSOCIAL1
Transfer your existing Domain name to Network Solutions for only $6.99 DOMSOCIAL3
Start a blog and website with Network Solutions hosting /Use coupon HOSTSOC001 to get 35% OFF
Offer good through March 31 2010 ( T&Cs apply)
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Blogs to Follow
Small Business Trends http://www.smallbiztrends.com
Get Elastic http://www.getelastic.com/
SMART Ecommerce Blog ( Network Solutions ) http://www.smartecommerceblog.com
GrowSmartBusiness http://www.growsmartbusiness.com
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Follow us on Twitter
@netsolcares
@nsoffers ( Coupons and Offers )
@WgBiz
@GrowSmartBiz
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Questions ?
• Shashi Bellamkonda shashib@networksolutions.com• Twitter: @shashib• Small Business Success Index : http://www.GrowSmartBusiness.com• Network Solutions Blog : http://blog.networksolutions.com• Web Community Network : http://www.LinkTogether.com• Small Business Network : http://www.MySolutionSpot.com• Women Entrepreneurs : http://www.WomenGrowBusiness.com
•Other Media:o Technology & Social Media: http://www.shashi.nameo Digital Thoughts: http://readythoughts.blogspot.como Restaurant Reviews: http://www.carryoncurry.como Examiner Column : http://bit.ly/dcexaminer
Tech Cocktail Column: http://bit.ly/shashitechcocktailWhat I am reading: http://shashib.amplify.com