Network Solutions - Shashi Bellamkonda Sccdc V2

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1 Tags : Twitter/Flickr : #sccdc Social Commerce Camp DC

description

How new media is changing the way we communicate and do business

Transcript of Network Solutions - Shashi Bellamkonda Sccdc V2

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Tags : Twitter/Flickr : #sccdc

Social Commerce Camp DC

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Thank you Sponsors

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Thanks Audience

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Social Media 101 for small business

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Once Upon a time …..

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And then the dreams came true ……

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Communication is about human connections and conversations

Pony Express

Federal Express

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Technology always evolving

http://www.cartoonstock.com/newscartoons/cartoonists/mly/lowres/mlyn598l.jpg

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Communication methods are changing Send mail to PO BOX

Call us 1-800

Visit us at www.

Just Google us

Future: Geo Location : Its 12 noon and you may be hungry we are right round the corner 2 blocks from you

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Increased dependence on wisdom of strangers

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Content creation is democratized

Blogs

Media

Podcasts

Answers

Video

Pic courtesy Janis Krums : http://janiskrums.com/

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Traditional media usage is changing

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Community Media audience is growing

•Gartner : By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.

•With 400M users Facebook could be the 3rd largest country in population (China and India are larger for now)

• LinkedIn Now 60 Million Strong

•Nearly three quarters (73%) of online teens and (72%) of young adults use social network sites

• http://www.gartner.com/it/page.jsp?id=1293114 • http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx

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25% Small Business use social media presence – Doubled since last year

• Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com

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Once you have a web presence your business is global

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Case Studies

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I have never used a computer

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I don’t use email – daycare principal

• School has parents intranet

• Parents can order lunch for kids online

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Having a business and taking care of a baby

Spot the 2 sponsors on this page

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Innovation is part of a Small Business Success

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Ready to jump on the Social Media Bandwagon ?

Graphic credit : http://www.flickr.com/photos/matthamm/2945559128/

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Reasons why

Free

Flexible options

Help Your Search Engine Rankings 

Traffic to your website / business

Good Word of mouth

Leads

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How Business can use Social Networking Tools

Connect with customers

Get ideas, trends, buzz

Find peers and network

Easy distribution of content

Greater reach

New Clients

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Network Solutions Swami’s - 3 Word Mantra

Photo: courtesy: http://flickr.com/photos/metrojp/92038203/

LISTENPARTICIPATE

Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/

CONTRIBUTE

Photo Courtesy: http://flickr.com/photos/presta/129832836/

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Become an Expert

• You have to learn the tools• Spend your own time• Find other enthusiasts/partners in crime• Invest time in attending offline events

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Listen : Google Alerts

Also a Power tool for content ideas

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Participate

• Join Communities

• Comment on Blogs

• Answer Questions and become an expert

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If chips can have their own page so can you!

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Become a publisher

•Blogs•Microblogs•Guest posts•Articles•Answers•Forums •Communities

• Social Media Press Release

• Multi- Media

• Let you content free• Creative Commons• Link to people

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Linkedin

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Blogs

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Twitter

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Share your happy moments

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Facebook

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Videos : Tell your Story

Kodak Zi8 HD Pocket Video Camera 

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Podcasts & Your Own Radio Shows

Flickr photo by Mark J Hunter http://www.flickr.com/photos/tartanpodcast/283456030/

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Photos- Flickr

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Mobile strategy

The world has 1.4 Billion Tvs

2.5 billion cell phones

When people shop they don’t take their PC along

Desperate need to compare prices

Ask their social network for advice

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Email should be social too

Consolidate all your contact lists

Tweet news about your email offers

Make your email available online

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Your Social Media Plan

•Setup Alerts •Join and setup profiles in 3 social networks •15-20 minutes a day tracing the alerts and responding •Choose 3 blogs on your field to read and comment•Converse, don’t sell•Answer questions and become an expert in your niche on LinkedIn•2 hours a week - Learn and write about the products you promote•Measure your efforts

o How many times were you mentionedo How many people read your postso Inbounds linkso Are your customers evangelizing

•Attend one local event a month•Ask for help from the community if you need it

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Tactical Steps

•Claim your business on Yelp•Encourage customers to review you on social networking sites•Integrate Social Media components to your website•Thank reviewers•Special offers for Fans •Add social media to your marketing plan

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Future trends

•Location based searcho Example : Realtime results for "indian food" near:"dc"

within:15mi

•Geo taggingo Foursquare, Google latitude

•Mobile social networking•Niche Social networks

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Special Offer to SCCDC attendees

Coupons : http://www.networksolutions.comGet a new domain registration for only $6.99 using Coupon DOMSOCIAL1

Transfer your existing Domain name to Network Solutions for only $6.99 DOMSOCIAL3

Start a blog and website with Network Solutions hosting /Use coupon HOSTSOC001 to get 35% OFF

Offer good through March 31 2010 ( T&Cs apply)

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Blogs to Follow

Small Business Trends http://www.smallbiztrends.com

Get Elastic http://www.getelastic.com/

SMART Ecommerce Blog ( Network Solutions ) http://www.smartecommerceblog.com

GrowSmartBusiness http://www.growsmartbusiness.com

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Follow us on Twitter

@netsolcares

@nsoffers ( Coupons and Offers )

@WgBiz

@GrowSmartBiz

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Questions ?

• Shashi Bellamkonda [email protected]• Twitter: @shashib• Small Business Success Index : http://www.GrowSmartBusiness.com• Network Solutions Blog : http://blog.networksolutions.com• Web Community Network : http://www.LinkTogether.com• Small Business Network : http://www.MySolutionSpot.com• Women Entrepreneurs : http://www.WomenGrowBusiness.com

•Other Media:o Technology & Social Media: http://www.shashi.nameo Digital Thoughts: http://readythoughts.blogspot.como Restaurant Reviews: http://www.carryoncurry.como Examiner Column : http://bit.ly/dcexaminer

Tech Cocktail Column: http://bit.ly/shashitechcocktailWhat I am reading: http://shashib.amplify.com