Beginner’s Guide to SEO

Neil PatelQuickSprout

1. The Fundamentals

The Fundamentals

• Research, research, research• Content is king• Cleanliness is next to

Godliness• Are you LinkedIn?

1. The Fundamentals-------------------------------------------------

2. Keyword Research

Keyword Research

Don’t be foolish! Just because akeyword has high search volume, itdoesn’t mean it is a good keywordto target.

Low Hanging Fruit

Find descriptive keywords with few competitors and high search volume.

1. The Fundamentals-------------------------------------------------

2. Keyword Research-------------------------------------------------

3. Content is King

Content is King

Content helps search enginesdetermine what to rank a webpage for.

The Good Stuff

• Evergreen content• Fresh content• How to guides, lists, and

resourceful information

Why not start a blog?

You can easily add content through ablog, update it whenever you want, and still get site wide search enginelove.

The Bad Stuff

Irrelevant and duplicate content can hurt your rankings. Stay

away from it.

1. The Fundamentals-------------------------------------------------

2. Keyword Research-------------------------------------------------

3. Content is King-------------------------------------------------

4. On Page Factors

On Page Factors

Don’t forget the basics: headings, meta tags, title tags, sitemaps,domain name, URL structure,site structure, and alt tags

Ideal URL Structure

• Keyword rich• No extraneous characters• The shorter the better• No underscores• Sub-domains over sub

directories

Ideal Site Structure

• Cross linking within the content

• Nofollow junk links• Keep pages under 100 links• Link to internal pages

Optimize Your Images!

• Every image should have a unique alt tag

• Use of the long description tag

• Enable enhanced image search in Google Webmaster Tools

1. The Fundamentals-------------------------------------------------

2. Keyword Research-------------------------------------------------

3. Content is King-------------------------------------------------

4. On Page Factors-------------------------------------------------

5. Link Building 101

Link Building 101

If you want to be popular on the web, you have to get other people to link to you.

What makes a good link?

• Rich in anchor text• In text link• Relevant/authority site• Permanent link

What makes a bad link?

• Paid text link• Footer/site wide link• Spammy/irrelevant site• Too rich in anchor text• Reciprocal link

Want a high PageRank?

If you want a high Google PageRank you better get those links.

How to Build Links

• Write good content• Create buzz in the

blogosphere• Leverage social media sites• Leverage directories• Email website owners

Don’t Lose Your Links

If you want to move to a new domain or change the URL of a web page, make sure you do a 301 permanent redirect.

Slides

Have questions? Contact me.

Neil Patel(562) 292-3834neil@quicksprout.comwww.quicksprout.com

Appendix

• tools.seobook.com/firefox/seo-for-firefox.html

• siteexplorer.search.yahoo.com/

• google.com/webmasters/tools

• mattcutts.com/blog/dashes-vs-underscores