Neil Patel Startonomics LA

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Beginner’s Guide to SEO Neil Patel QuickSprout

description

Neil Patel on SEO secrets and customer acquisition strategies at Dealmaker Media's Startonomics LA Conference on Feb 6/09.

Transcript of Neil Patel Startonomics LA

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Beginner’s Guide to SEO

Neil PatelQuickSprout

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1. The Fundamentals

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The Fundamentals

• Research, research, research• Content is king• Cleanliness is next to

Godliness• Are you LinkedIn?

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1. The Fundamentals-------------------------------------------------

2. Keyword Research

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Keyword Research

Don’t be foolish! Just because akeyword has high search volume, itdoesn’t mean it is a good keywordto target.

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Low Hanging Fruit

Find descriptive keywords with few competitors and high search volume.

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1. The Fundamentals-------------------------------------------------

2. Keyword Research-------------------------------------------------

3. Content is King

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Content is King

Content helps search enginesdetermine what to rank a webpage for.

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The Good Stuff

• Evergreen content• Fresh content• How to guides, lists, and

resourceful information

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Why not start a blog?

You can easily add content through ablog, update it whenever you want, and still get site wide search enginelove.

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The Bad Stuff

Irrelevant and duplicate content can hurt your rankings. Stay

away from it.

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1. The Fundamentals-------------------------------------------------

2. Keyword Research-------------------------------------------------

3. Content is King-------------------------------------------------

4. On Page Factors

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On Page Factors

Don’t forget the basics: headings, meta tags, title tags, sitemaps,domain name, URL structure,site structure, and alt tags

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Ideal URL Structure

• Keyword rich• No extraneous characters• The shorter the better• No underscores• Sub-domains over sub

directories

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Ideal Site Structure

• Cross linking within the content

• Nofollow junk links• Keep pages under 100 links• Link to internal pages

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Optimize Your Images!

• Every image should have a unique alt tag

• Use of the long description tag

• Enable enhanced image search in Google Webmaster Tools

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1. The Fundamentals-------------------------------------------------

2. Keyword Research-------------------------------------------------

3. Content is King-------------------------------------------------

4. On Page Factors-------------------------------------------------

5. Link Building 101

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Link Building 101

If you want to be popular on the web, you have to get other people to link to you.

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What makes a good link?

• Rich in anchor text• In text link• Relevant/authority site• Permanent link

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What makes a bad link?

• Paid text link• Footer/site wide link• Spammy/irrelevant site• Too rich in anchor text• Reciprocal link

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Want a high PageRank?

If you want a high Google PageRank you better get those links.

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How to Build Links

• Write good content• Create buzz in the

blogosphere• Leverage social media sites• Leverage directories• Email website owners

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Don’t Lose Your Links

If you want to move to a new domain or change the URL of a web page, make sure you do a 301 permanent redirect.

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Slides

Have questions? Contact me.

Neil Patel(562) [email protected]

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Appendix

• tools.seobook.com/firefox/seo-for-firefox.html

• siteexplorer.search.yahoo.com/

• google.com/webmasters/tools

• mattcutts.com/blog/dashes-vs-underscores