NEDMA Seminar: PURLs of Wisdom...How to Use Personalized URLs to Build Stronger Relationships with...

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On March 29, 2010, the New England Direct Marketing Association (NEDMA) hosted a monthly seminar to help members learn more about how PURLs work … and smart, new ways you can put them to work for your organization. Alexandra MacAaron, Creative Director & Queen B of B Direct Marketing Communications, will walked us through some of the principles of using PURLs in integrated media, highly-individualized 1:1 marketing. Then, Joan Groleau, Americas Partner Marketing and Global Accounts for Progress Software, explained how her team has implemented an innovative and tremendously successful PURL-based customer communication management solution. Then, Gail Currier, Senior Account Executive at Mercury Print & Mail, walked us through step-by-step instructions on how to create a powerful PURL campaign for your own organization. For more information on upcoming NEDMA events, visit: http://www.nedma.com/events

Transcript of NEDMA Seminar: PURLs of Wisdom...How to Use Personalized URLs to Build Stronger Relationships with...

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© 2009 Progress Software CorporationSlide | 1

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© 2009 Progress Software Corporation

Did You Know …

A Marketecture for

Replication and Efficiency

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© 2009 Progress Software Corporation

Click to edit Master title styleDid you know …Marketecture

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© 2009 Progress Software Corporation

Click to edit Master title stylePersonalized URL (PURL): www.campaignname.com/firstlast

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© 2009 Progress Software Corporation

Click to edit Master title stylePURL with Business Card

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© 2009 Progress Software CorporationSlide | 5

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© 2009 Progress Software Corporation

The Conversation …

Communicating with the Channel

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© 2009 Progress Software Corporation

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The Conversation…

Communicating with the Channel

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© 2009 Progress Software Corporation

Partner Program Postcards Based on Growth Stage with link to Web pages

Partner Kit Components

Personalized Letter with link to Web page

Personalized Plaque – Partner Logo not included New Program Brochure

Partner Program Web Pages

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© 2009 Progress Software Corporation

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Partner Activant Solutions, Inc.Adaco Services, Inc.ADP Dealer Services Espana

Partner URLwww.ProgressPartner.com/Activantwww.ProgressPartner.com/Adacowww.ProgressPartner.com/ADPDealerServicesEspana

Partner RepPartner Rep eMail Address

Partner Rep Phone

Joe Mauro jmauro@progress.com 916.771.4392Richard Hood rhood@progress.com 781-280-2783Antonio Gimeno aji@progress.com +34 93 368 99 90

Custom Content based on Growth Stage of

each Partner

Custom URL: progresspartner.com/Adaco

Region Growth StageNorth America - US East Premier Partner