Advanced PR Technology in Practice

San FranciscoNov. 11, 2006

Eric Schwartzman

Update on Blogs, Podcasts,RSS, SEO, Social Media and

Online Measurement

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Market Trends Newspaper Circs in Decline

Raised Ownership Caps

Rise of Consumer Generated Media

94 Million Americans Online Daily

The Rise of the Interactive Agency

Peers Seen as Most Credible Sources

PR Industry Trends

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Examples: Mass Media Migrates Online

Freston is Out, Levinson is In Fewer Journalists, Less Opportunity Denser Messages, More Cub Reporter The Myth of Objectivity

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Your Message

Measurement

File Sharing

SEO

BookmarksRSS

Email

Online PR: Holistic View

Newswires

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Anatomy of a New Media Business Case

Objectives Expertise Integration Benchmark Projections

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Filling Your Own News Hole

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Blogs 2.0: The Next Generation

Panel Discussion• Sally Falkow, APR President, Expansion Plus, Inc. • Nicki Dugan, Senior Director, Corporate

Communications for Yahoo! • Mark Jen, Producer, Plaxo

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The Explosion of Vodcasts & Podcasts

Panel Discussion• Brad Inman, Chairman and CEO, Turnhere• Nicki Dugan, Senior Director, Corporate

Communications for Yahoo!• Steve Bratman, Director, Medialink

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The Future of Social Media

Lunch KeynoteDan Gillmor• Founder and Director of the Center for Citizen Media• Author, “We the Media: Grassroots Journalism by

the People, for the People”• Former columnist for the San Jose Mercury News

and the Detroit Free Press• PR Week Columnist

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Boosting PR Visibility with SEO and RSS

Panel Presentation• Jamie O’Donnell is Co-Founder of SEO-PR • Sally Falkow, President, Expansion Plus

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Online Measurement PR Comes of Age

Panel Presentation• Jim Nail, Chief Strategy and Marketing Officer,

Cymfony• Brian Glover, Senior Manager, Market Strategy,

Biz360

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Taming Technology

• Partnerships• Specialized Units• Develop it Yourself• Web 2.0• License (SaaS)

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Online PR Hub

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Depth of Engagement: LA Opera

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Additional Resources

www.BulldogReporter.com

Media Relations, June 10-12, 2007 in D.C.

www.ontherecordpodcast.com

www.spinfluencer.com

New Media 2.0 Whitepaper

Eric Schwartzman(310) 446-8310 ext.111eric@ipressroom.com