Post on 10-Aug-2014
description
Stratégie digitale au musée: besoin, tendances, défis
Digital strategy in museums: need, trends, challenges
Conxa Rodà @innova2Museu Nacional d’Art de Catalunya, Barcelona
http://vangoyourself.com/vango/evening-lecture-hendrik-jacobus-scholten-1824-1907-vangod-by-zagrebeuropeanaday
Museum Connection Strategy (Digital or not)
make collections more accessible attract new audiences improve the experience of the visit encourage learning and creativity create community give visibility to scientific work
Cross- Digital Dimension
“Digital will need to become a dimension
of everything the museum does”
Tate Digital Strategy 2013-15
“Technology is not the thing.
It’s what it enables”
Pam GrossmanStanford University,
Centre to Support Excellence in Teaching
Storytelling
• Are we explaining what the audience want to know?
• The works: plenty of stories to tell.
Museums and Wikipedia
Make available the maximum amount of knowledge
to the maximum number of people
with the best quality possible
Shared goal
web
Open Content
Social Media
Online Collection
e-Publishing
Interactive Museography
Mobile
Online/onsiteIntegration
CooperativeMind/Tools
Training
Digital Strategy Mapfor Museums
e-Marketing
© Conxa Rodà, 2012
Education
web
Open Content
Content release under -Creative CommonsPublic DomainLinked Open DataCrowdsourcingWikipediaEuropeanaGoogle Art ProjectArt BabbleArt FinderOpen peer Review
Social Media
Online Collection
e-Publishing
Interactive Museography
Mobile
Online/onsiteIntegration
DigitizationVisualisationSocial tagging
Augmented RealityMultitouch tablesMultimedia LabMultimedia guide, wearablesAccessibilityVisitors’ participation
web 2.0BlogCommunitySharingCo-creation
AppsMobile webMobile toursGamificationGeolocationm-commercem-learningQR, NFC, iBeacons
CooperativeMind/Tools
Training
Digital Strategy Mapfor Museums
Digital Networking Internal Wikis Cloud
Working methodsCross-departmental collab.Digital proficiencyDigital preservationAnalytics
Institutional Web------Virtual toursMultimedia gallery Virtual classroomOnline LibraryDigital ArchiveAccessibility (WAI)e-PressSstreamingPodcastsSEO/analytics
Digital Projects
Net-artVirtual ExhibitsCollective data mining
e-Marketing
MembershipTicketingShopHiring spacesFundinge-mailing
© Conxa Rodà, 2012
Multichannel Visitors’ engagement
Education
e-LearningEdu-projectsGames
Scholarly cataloguesE-booksMagazinesEducational materialAnnual reportsPrint-on-demand
Our Museum main digital projects The Online Collection
The Website redesign
Social Media
Mobile
Open content
Interactive + multimedia museography
7 Museum Trends
Mobile everywhere User-centered, co-creation Content strategy, audiovisual Integration of Digital Assets eLearning / MOOCs Augmented reality, 3D printing,
gamification, wearables Open Content
Photo: Thinkstock
Free, accessible, open Knowledge is the public’s right and a museum’s dutyFree, accessible, open Knowledge is the public’s right and a museum’s duty
Free, accessible, OPEN Knowledge is the public’s
right and a museum’s duty
@innova2
Open Data sharing
www.ght.org.uk/userfiles/image/webgeneral/medical-records-shelf.jpg
www.asifocus.com/wp-content/uploads/2011/11/data-sharing.jpg
Virtuous circle of Open: using + sharing + reusing data = heritage more available