Stratégie digitale au musée: besoin, tendances, défis

Digital strategy in museums: need, trends, challenges

Conxa Rodà @innova2Museu Nacional d’Art de Catalunya, Barcelona

http://vangoyourself.com/vango/evening-lecture-hendrik-jacobus-scholten-1824-1907-vangod-by-zagrebeuropeanaday

MUSEUM AS A CONNECTOR

Content

Knowledge

Connect

Audiences

Museum Connection Strategy (Digital or not)

make collections more accessible attract new audiences improve the experience of the visit encourage learning and creativity create community give visibility to scientific work

Please, take a photo!

Museu Nacional d’Art de Catalunya, Barcelona

Social uses change

Cross- Digital Dimension

“Digital will need to become a dimension

of everything the museum does”

Tate Digital Strategy 2013-15

“Technology is not the thing.

It’s what it enables”

Pam GrossmanStanford University,

Centre to Support Excellence in Teaching

Mission: Museums and Education

Connect

creativityanalysis

students / users

knowledgeobservation

Concepts as Connectors

Art Museum, North Carolina, US http://artnc.org/

#thyssen140

BLOGS

Connect-community-museums-staff

Our visitor is mobile

and our content?

Storytelling

• Are we explaining what the audience want to know?

• The works: plenty of stories to tell.

http://collections.vam.ac.uk/crowdsourcing/

Online Collections

http://vangoyourself.com: connecting Art to People through scenification (and sharing)

Out of the box: collaborative platforms

Wikipedia Google Art project

Europeana

Collections/Content

Partage Plus Project= 75.000 works of Art Nouveau

Museums and Wikipedia

Make available the maximum amount of knowledge

to the maximum number of people

with the best quality possible

Shared goal

Museu Nacional d’Art de Catalunya_Google Art Project. Frontal Seu d’Urgell, s. XII

web

Open Content

Social Media

Online Collection

e-Publishing

Interactive Museography

Mobile

Online/onsiteIntegration

CooperativeMind/Tools

Training

Digital Strategy Mapfor Museums

e-Marketing

© Conxa Rodà, 2012

Education

web

Open Content

Content release under -Creative CommonsPublic DomainLinked Open DataCrowdsourcingWikipediaEuropeanaGoogle Art ProjectArt BabbleArt FinderOpen peer Review

Social Media

Online Collection

e-Publishing

Interactive Museography

Mobile

Online/onsiteIntegration

DigitizationVisualisationSocial tagging

Augmented RealityMultitouch tablesMultimedia LabMultimedia guide, wearablesAccessibilityVisitors’ participation

web 2.0BlogCommunitySharingCo-creation

AppsMobile webMobile toursGamificationGeolocationm-commercem-learningQR, NFC, iBeacons

CooperativeMind/Tools

Training

Digital Strategy Mapfor Museums

Digital Networking Internal Wikis Cloud

Working methodsCross-departmental collab.Digital proficiencyDigital preservationAnalytics

Institutional Web------Virtual toursMultimedia gallery Virtual classroomOnline LibraryDigital ArchiveAccessibility (WAI)e-PressSstreamingPodcastsSEO/analytics

Digital Projects

Net-artVirtual ExhibitsCollective data mining

e-Marketing

MembershipTicketingShopHiring spacesFundinge-mailing

© Conxa Rodà, 2012

Multichannel Visitors’ engagement

Education

e-LearningEdu-projectsGames

Scholarly cataloguesE-booksMagazinesEducational materialAnnual reportsPrint-on-demand

Our Museum main digital projects The Online Collection

The Website redesign

Social Media

Mobile

Open content

Interactive + multimedia museography

www.museunacional.cat: the new website

7 Museum Trends

Mobile everywhere User-centered, co-creation Content strategy, audiovisual Integration of Digital Assets eLearning / MOOCs Augmented reality, 3D printing,

gamification, wearables Open Content

Photo: Thinkstock

Free, accessible, open Knowledge is the public’s right and a museum’s dutyFree, accessible, open Knowledge is the public’s right and a museum’s duty

Free, accessible, OPEN Knowledge is the public’s

right and a museum’s duty

@innova2

Open Data sharing

www.ght.org.uk/userfiles/image/webgeneral/medical-records-shelf.jpg

www.asifocus.com/wp-content/uploads/2011/11/data-sharing.jpg

Virtuous circle of Open: using + sharing + reusing data = heritage more available

Biggest Challenge

MY precious...

Overcoming resistances to open data

for public use & reuse

Thank you, Merci Gracias, Gràcies!

Conxa Rodà @innova2 Museu Nacional d’Art de Catalunya www.museunacional.cat

#ICOFOM14 Université Sorbonne

Paris, June 6 2014