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MSMEs and Digital Policy

Andrew UreESCAP WorkshopTrade & Regulatory Policy in the E-Commerce eraBangkok 1 December 2016

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This is the most exciting time in history to be a small business

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3 reasons...

Information Information on opportunities, suppliers and prices

Low costComputational power (esp cloud computing)

Access Global customer base

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Micro-multinationals

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Sewing Bee

● Independent tailor in Hoi An

● Offline conversion to online

● International market

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Benjamin Barker

● Singaporean company looking to expand overseas

● Target was Australian market but did not have money for physical presence

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Micro-multinationals: Growth

19% Growth in proportion of export-oriented clicks on Google AdWords for APEC economies 2012-2015

Source: Google

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The role of platforms

MarketInstant access to millions

Technology World class technology at marginal cost

Trust Reviews provide benefits of a brand

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Barriers

● AwarenessAustralian SMBs online are twice as likely to be growing and four times as likely to be hiring staff

● Access/AffordabilityBoth for businesses and consumers

● SkillsTraining programs, public-private partnerships

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Regulatory environment is critical

● Protect consumersRecognising importance of new technological innovations

● Protect innovationData localisation, intermediary liability, copyright

● Protect growthAccess to markets, light-touch requirements

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THANK YOU