MSMEs and Digital Policy - Homepage | ESCAP. Session 4-ESCAP Tec… · small business Source: Lorem...

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Proprietary + Confidential

MSMEs and Digital Policy

Andrew UreESCAP WorkshopTrade & Regulatory Policy in the E-Commerce eraBangkok 1 December 2016


This is the most exciting time in history to be a small business

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3 reasons...

Information Information on opportunities, suppliers and prices

Low costComputational power (esp cloud computing)

Access Global customer base






Micro-multinationals




Sewing Bee

● Independent tailor in Hoi An

● Offline conversion to online

● International market




Benjamin Barker

● Singaporean company looking to expand overseas

● Target was Australian market but did not have money for physical presence




Micro-multinationals: Growth

19% Growth in proportion of export-oriented clicks on Google AdWords for APEC economies 2012-2015

Source: Google


The role of platforms

MarketInstant access to millions

Technology World class technology at marginal cost

Trust Reviews provide benefits of a brand




Barriers

● AwarenessAustralian SMBs online are twice as likely to be growing and four times as likely to be hiring staff

● Access/AffordabilityBoth for businesses and consumers

● SkillsTraining programs, public-private partnerships




Regulatory environment is critical

● Protect consumersRecognising importance of new technological innovations

● Protect innovationData localisation, intermediary liability, copyright

● Protect growthAccess to markets, light-touch requirements



THANK YOU

MSMEs and Digital Policy - Homepage | ESCAP. Session 4-ESCAP Tec… · small business Source: Lorem...

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