Contact: hello@cubelizer.com

MORE THAN FOOTFALLTransforming physical spacesinto high performance assets

FINDING THE MOST PROFITABLE

COMMERCIAL MIX

Image by StockSnap from Pixabay

USE CASE

Image by StockSnap from Pixabay

Identify the best tenants mix to improve visitors experience and revenues

CHALLENGE

Private and confidential

• Enhanced footfall analysis.

• Entries and passing-by traffic in front of tenants.

• Visitors Costumer Journey in the shopping center.

• Dwell time inside stores.

• Affinity clustering.

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KPIs AND INFORMATION

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1

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Cosmetics

Fashion Women

Store

Men Fashion

Mobile Store

Shoe Store

Toys Store

Book Store

Beauty Store

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WEEKENDFRIDAYWORKING DAY

AFFINITY CLUSTERING

Capture ratio patterns and visitors “origin-destination path analysis” provide the perfect way to identify stores with similar customer profiles and time based behavior to set marketing strategies and identify a balanced commercial mix.

With this information, the shopping center will be able to decide how to tweak its commercial mix based on actual data, and, eventually, as more assets of a portfolio are analyzed, the asset management team will have a powerful information, which teamed up with its leasing and operation knowledge, to set the best performing combination for new developments in advance.

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OUTCOMES

COMMERCIAL MIX REDESIGN• Increase of average ticket selecting the

proper tenants to push cross-selling.

• Better match between visitors segmentation and new tenants that improve experience.

KEY ANCHOR BRANDS• Actual induced traffic around known anchors.

• Identification of brands that actually work as an anchor.

NEW DEVELOPMENTS• Set the best commercial mix using

historical information about tenants affinity in your portfolio.

Private and confidential

MORE THAN FOOTFALLTransforming physical spacesinto high performance assets

Contact: hello@cubelizer.com