MORE THAN FOOTFALL€¦ · Contact: [email protected] MORE THAN FOOTFALL Transforming physical...
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Contact: [email protected] MORE THAN FOOTFALL Transforming physical spaces into high performance assets
Transcript of MORE THAN FOOTFALL€¦ · Contact: [email protected] MORE THAN FOOTFALL Transforming physical...
Contact: [email protected]
MORE THAN FOOTFALLTransforming physical spacesinto high performance assets
FINDING THE MOST PROFITABLE
COMMERCIAL MIX
Image by StockSnap from Pixabay
USE CASE
Image by StockSnap from Pixabay
Identify the best tenants mix to improve visitors experience and revenues
CHALLENGE
Private and confidential
• Enhanced footfall analysis.
• Entries and passing-by traffic in front of tenants.
• Visitors Costumer Journey in the shopping center.
• Dwell time inside stores.
• Affinity clustering.
Private and confidential
KPIs AND INFORMATION
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Cosmetics
Fashion Women
Store
Men Fashion
Mobile Store
Shoe Store
Toys Store
Book Store
Beauty Store
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NC
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WEEKENDFRIDAYWORKING DAY
AFFINITY CLUSTERING
Capture ratio patterns and visitors “origin-destination path analysis” provide the perfect way to identify stores with similar customer profiles and time based behavior to set marketing strategies and identify a balanced commercial mix.
With this information, the shopping center will be able to decide how to tweak its commercial mix based on actual data, and, eventually, as more assets of a portfolio are analyzed, the asset management team will have a powerful information, which teamed up with its leasing and operation knowledge, to set the best performing combination for new developments in advance.
Private and confidential
OUTCOMES
COMMERCIAL MIX REDESIGN• Increase of average ticket selecting the
proper tenants to push cross-selling.
• Better match between visitors segmentation and new tenants that improve experience.
KEY ANCHOR BRANDS• Actual induced traffic around known anchors.
• Identification of brands that actually work as an anchor.
NEW DEVELOPMENTS• Set the best commercial mix using
historical information about tenants affinity in your portfolio.
Private and confidential
MORE THAN FOOTFALLTransforming physical spacesinto high performance assets
Contact: [email protected]
