Post on 25-Feb-2020
ASH MAURYA@ashmaurya
ash@spark59.comPracticeTrumpsTheory.com
MODULE 1 - LESSON 10 THE 10X MODEL
ash
PROBLEM/SOLUTIONFIT
PRODUCT/MARKETFIT
SCALE
Stage 1 Stage 2 Stage 3
Each stage is a smaller scale version of the next stage.
10X Product Launch
100
1,000
10,000
High-touch, Market Risk, Qualitative
Self-serve, Technical Risk, Quantiative
10
100
1,000
CUSTOMERSPROSPECTS / USERS
Stage 1
Stage 2
Stage 3
Hockey-stick curve
Hockey-stick curve
Product/Market Fit
Scale
Problem/Solution Fit
Hockey-stick curve
Product/Market Fit
Scale
Problem/Solution Fit
10x
What’s stopping your business from growing 10X?
-David Skok, Matrix Partners
10X Product Launch
100
1,000
10,000
High-touch, Market Risk, Qualitative
Self-serve, Technical Risk, Quantiative
10
100
1,000
CUSTOMERSPROSPECTS / USERS
Stage 1
Stage 2
Stage 3
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
3 YEARS FROM NOW
2,000 CUSTOMERS
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROMNOW
20 CUSTOMERS
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
3 YEARS FROM NOW
2,000 CUSTOMERS
1.5 YEARS FROM NOW
200 CUSTOMERS?
It’s time to act on your big idea.Validate and grow your business idea with advice from top business model coaches and lean experts.
Ash Maurya | Author, Running Lean | Founder, Spark59 | @ashmaurya
Life is too short to build something nobody wants…