ASH MAURYA@ashmaurya

ash@spark59.comPracticeTrumpsTheory.com

MODULE 1 - LESSON 10 THE 10X MODEL

ash

PROBLEM/SOLUTIONFIT

PRODUCT/MARKETFIT

SCALE

Stage 1 Stage 2 Stage 3

Each stage is a smaller scale version of the next stage.

10X Product Launch

100

1,000

10,000

High-touch, Market Risk, Qualitative

Self-serve, Technical Risk, Quantiative

10

100

1,000

CUSTOMERSPROSPECTS / USERS

Stage 1

Stage 2

Stage 3

Hockey-stick curve

Hockey-stick curve

Product/Market Fit

Scale

Problem/Solution Fit

Hockey-stick curve

Product/Market Fit

Scale

Problem/Solution Fit

10x

What’s stopping your business from growing 10X?

-David Skok, Matrix Partners

10X Product Launch

100

1,000

10,000

High-touch, Market Risk, Qualitative

Self-serve, Technical Risk, Quantiative

10

100

1,000

CUSTOMERSPROSPECTS / USERS

Stage 1

Stage 2

Stage 3

SUCCESS METRICS CURRENT METRICS

PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE

Lean Dashboard Lean Stack by Spark59.com

How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.

EXPERIMENTS

KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS

BUILD MEASURE LEARN

1 2 3 4

5 6 7 8

EXPERIMENT QUEUE

9 10 11 121 2 3 4

13 14 15 165 6 7 8

How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?

How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?

How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?

Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?

3 YEARS FROM NOW

2,000 CUSTOMERS

1.5 YEARS FROM NOW

200 CUSTOMERS

8 WEEKS FROMNOW

20 CUSTOMERS

SUCCESS METRICS CURRENT METRICS

PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE

Lean Dashboard Lean Stack by Spark59.com

How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.

EXPERIMENTS

KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS

BUILD MEASURE LEARN

1 2 3 4

5 6 7 8

EXPERIMENT QUEUE

9 10 11 121 2 3 4

13 14 15 165 6 7 8

How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?

How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?

How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?

Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?

3 YEARS FROM NOW

2,000 CUSTOMERS

1.5 YEARS FROM NOW

200 CUSTOMERS?

It’s time to act on your big idea.Validate and grow your business idea with advice from top business model coaches and lean experts.

Ash Maurya | Author, Running Lean | Founder, Spark59 | @ashmaurya

Life is too short to build something nobody wants…