Mobilize Your Business!How to Reach Today’s On-the-Go Customer and Crush Your Competition!

www.losangeleswebstrategies.com

What is mobile marketing?

mo bile mar ket ing (noun)

“A set of practices that enables organizations to communicate and engage their audience in an interactive and relevant manner through any mobile device or network.”

(Mobile Marketing Association)

www.losangeleswebstrategies.com

What’s the big deal?• 87% of Americans have mobile phones• #1 most-used technology device (more than PCs!)• 25% of all U.S. households have ditched their landlines

(Experian, American Mobile Consumer Report – March 2010)

www.losangeleswebstrategies.com

People use their mobile phones 5X more than their computers to search for your business…

Are you reaching them there?

The future is mobile

In their recent Mobile Internet Report, Morgan Stanley projects that mobile browsing will outpace desktop based access within 3-5 years

www.losangeleswebstrategies.com

Location-based marketing

From $0 in 2009, location-based marketing is projected to grow to $6 billion in 2015. Some restaurants are seeing 65 percent redemption rates from new, real-time geo-targeted ads.

(Borrell Associates)

How can your business benefit from mobile marketing?

www.losangeleswebstrategies.com

Benefits of mobile marketing• Increase customer loyalty• Generate more revenue per customer• Increase brand awareness• Boost website traffic• Boost retail traffic

Challenges for SMBs• 44% - lack of time to figure out a new technology• 30% - Perceived expense• 30% - lack of understanding of how to start

(Fanminder Mobile Marketing Survey – August 2010)

www.losangeleswebstrategies.com

Where to start?

Mobile SEO

What is mobile SEO• Similar to SEO – getting ranked in the search engines

BUT

• Making sure you are optimized for mobile• You want to be easily found when people are searching on

the move!

www.losangeleswebstrategies.com

Mobile = New Challenges• Phones = small screens• How does your website look on that screen?• If it’s not optimized, searchers won’t bother

www.losangeleswebstrategies.com

Create a Mobile Site• Simplified version of your existing site• Key information very easy to access -Address -Phone Number -Directions

Next…

SMS Messaging

SMS / Text-message marketing• 72 percent of mobile phone users send or receive 664 texts

each month, and that they only make 176 phone calls during the same period of time

• Highest open and read rates of any digital marketing channel

• 33% of email addresses change on a yearly basis, but people are keeping their cell phone number for life

www.losangeleswebstrategies.com

But don’t people hate getting texts from businesses?• 97% of all SMS marketing texts are opened by recipients• Within four minutes!• People PREFER to receive coupons by text message

(Insight Express, Digital Consumer Portrait – Q2, 2010)

www.losangeleswebstrategies.com

Get permission, provide value• Done ethically and legally, text message marketing is a

purely permission-based marketing method• Offer incentive for people to opt-in• Deliver coupons/rewards immediately and frequently

SMS Messaging-How?• Many different platform options available• Similar to using an email marketing tool• Set up your short code and post it everywhere your

customers will see it

Next…

Mobile Advertising

Mobile advertising

Mobile advertising

Strategies for mobile advertising• Get targeted - Location - Using specific apps - Type of device

www.losangeleswebstrategies.com

Strategies for mobile advertising• Be realistic about what you expect• Major purchases aren’t going to happen• What can you make happen? - Make a phone call - Opt-in to list - Download an app• Must be quick and easy to do on a phone

Mobile advertising-How?• Many platforms to deliver mobile ads• Google/AdMob is most well-known• Other include: - Jumptap - MillenialMedia - Microsoft - Tapjoy

www.losangeleswebstrategies.com

Mobile advertising-How?• As simple as placing a normal online ad• Make sure ad is designed for mobile• Really think through the response you expect

Next…

Mobile Apps

www.losangeleswebstrategies.com

Mobile apps

A mobile app for you?• Many uses for small businesses to have their own

mobile app• But not for everyone - People already have too many apps - Starting to app-fatigue - Your app should add unique value

www.losangeleswebstrategies.com

Special Offer App

Loyalty Program App

www.losangeleswebstrategies.com

Calculator App

Game/Entertainment App

Productivity App

4 types of mobile marketing• Mobile SEO• SMS Messaging• Mobile Advertising• Mobile Apps

The future of the web is tied to smartphones and other mobile devices

STAY RELEVANT!

Frequently Asked Questions

Do I need to have a separate website for my mobile site?

www.losangeleswebstrategies.com

Will I put the same information on my mobile

site?

How do you make a mobile website?

What is a short code?

www.losangeleswebstrategies.com

Are mobile ads pay-per-click?

How can I build a mobile app?

www.losangeleswebstrategies.com

Are mobile apps expensive?

You CAN do it. WE can help.

Questions?

We’d love to help.

• Just get in touch!

www.losangeleswebstrategies.com

(213) 607-9100