Mobile Industry Landscape 2014

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Transcript of Mobile Industry Landscape 2014

Agencies Agency Trading Desks

.AV.A mnicomGroup+-+-- VAccuen

j, annalect ,-WPP~··· : MEDIA

INNOVATION GROUP

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MDC(}c( PARTNERS I-t-~~ VA RICK ' u '

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Media Agencies

isobar skyrockit

DSPs

Aodelphic

StrikeAd -------~~

s~Q!~~ Mot- r--- ..

I ~ I

TURn :~·: DataXo • ___ _

mCRM I Data Ad MObius ------ .

I ...... ------J acxi8m 'eon;Rioti .... .. ____ _ :!~1; Experian ":1~~!::.E r-- 1 .------. 1 1 1 TARGL"Sin>o1 drc?wPb - - - - 'J:_ L--_. = ZETTICS / ...., .. ,.,.

Measurement I Analytics

({t) FLURRY

.• Localytics ..------ ~

I I NEURALITICI -·---------has

@kahuna DISTiffiO AGI:NTO C oogle ~~~~~ banqo MArJS mixpanel nielsen . . . . ....... .

r: - - - - 1 we1btre!ncll>l :Ametrics·l I -.~- - - I ~:_ - _: ::1 lffiOtally I ... ____ J

onavo clarities MarketShare ~.

( comSCORE.

Exchanges ------. : fiiobcliX I ------ 1

NExfAGE ~appnexus

___ ~I~H!~~~: imopub~ ·-----• .. ~ Microsoft f::l' Advertising

INNERACTIVE

Mobile Mkt I Msg

mobiVity • ...... aoDvel mobile

:::::----~single touch· J J}) moblleStonn

~ricket tP Urban Airship lt. ................ _ ........

t mct:M) pc ...... ~ify Ul waterfall mobile

------, I ( I m ~ ~ ~~~~dt_!i~

.... - -- --•M cM:>xx 1 ~-'-- ===- ' ~

HOZeS tagga· Snackabte

- - - - - - ME OIA

:~<J_e~y~~: ij!.IJJ r - - - - - - - - - -. I I il oop mobile

Location-based Services I Apps

~ Rich Media celtra 9 GOLDsegr _ ~~Ck~ r ~l~s!Ad COsp i~~ ~~~ ~ C> • rA ~ ____ -• phluant .. ,....;;-..,..,..

r 't:!~ld Opt I ~~~~ ___ 1 rubiCQQ · ·0penX .~;~~·~~eJ• PubMatic r---- - .1Admeld 1

f I fiiObChX 11 = = = = = = I NE:>« AGE •----- .. 1AaMarvel 1 a.; _____ ..

"' burstlll smaatd' ~

Location Tech AL~HAR Placed. ~i~p~~~e~:

•• •. d "gb ..

------- ------ , locationlabs : 1JD waze : : whrri 1 ------- ______ ..

Mobile Security Mob~lron·~Symantec P Ln • ~-M~Afe~ l mocana mobii:spaces L8CAiD I y p ~!CECAST

Place(ID SKY H OOK• . • factual. VI STARMEDIJ\ §JjdeCarta·

AIRSAGE retail igence SWARM •

,-- App Dev Platforms ~unity toura W!!Q.QQ·

€1 @ C01 >na Labs ~ ---r - - - ~ Apsalar

• I appcelerator

1_ ..c,o~..:!'':""<- I C CLOUDMARK

® lookout & enterproid ~ FIFimc::JFI 5

airwatch FIBERLINK

f&"m-iij!WKa TELEN Y-_ m-o"mentfeec ~oop-t7i M M . .. ~I -:::::- I - _ _ _ _ _ ~ eet 01 I I r: ':_ -- -- -- -- I

~~anD 1 v ~- 1 • 6rlhere· ~

1 1 ' )(.scvngr---"\ 1 . . 1 ~~ ------- - - - ... _____ ., ~6 App Stores App Discovery

C /a'UEY (@ FLURRY

OUIXEY native

,_ OS 0 Cln::>~O•") ~.Windows 4) Java

Phone .._ 0 motrrctty ae on.com. (/f) NU<::LEUS MeeGo

· o..;;s;,... . ___ J .-----.

AppinventR~ c rlt!n¥0 ~~~t~ 1 Cln::>~OI::> =:=staci<Berry ~, ~ t ~ CHART BOOST-"'

ftployhoven -----

~· ~ WMA // I partners ~ __ : Denotes acquired company

Infrastructure :::; ~ ·o;.. •• rAEPONA Alcatei ·Lucent @

.• ~<!.: Syniverse• ACISIOn NOKIA , . " MO~ROLA amdOCS neUStar COMVERSe \.

ERICSSON

·~ Aggregators ~ ,. ~·· rr - - - - ' ISmgle I

•• ~~ Syniverse• •S\13.£\S~ * zangbezang .. ______ I ;-~ - - - 1 ..c upstream motnCit y· 1 OpenN'aket 1 C~lr2weob ~ -·---------

. Mobile Website Platform dotMobl *usablenet Trilibis\llobile M NIETGROUPII

( ' M~~i~y- _ _ M_o_o_v_was !le~~:'\~ ~ bMenu : _________ ~ net bise&Jits

Mobile Web Browser ~~;.!;;:!~ B~LT C~t;0~1=f~~ ?..~~~~

Ad Servers :;nopub~ _.> MAr:JS ~ -~"b~r~k~

MEDIALETS - - - - - ~ • OutThere ED.Match 1 .: ____ 1 r ---- -~ ......... ~mithl ~m<lt>k (): ..._ &. (9 velt i ... - - - - - J fi'Oii4'1'001Qli111ProMM*Y

Mobile Content Platforms

:&601/l_:ij~ ~~~~~~ rejl df) ~ 003:)&P,ig ~h"~~b"_p~~ omyxer ~ ,, ~ G) ,---~ Carrier Payment Enabler 1111 Z zoomt/UJ-' - ;i moouecause \} BilltoMobile·~ 'ZOrlG, rPAVFONE -b-· k

bango • - - - - -• .. • o u

Card Payment Enabler r _ ::. ___ 1 l!J Square r: - - - - 1 ,.. - - - - - • .Jir.allure,e.

1PayPaf 1 ~~et • . - . Googlewallet ----- L----- :.. f1 InTUIT

·-;, •• LeveLUp P. .,.,.~t Lobopay o~ . 'ilyutant'

•• ~ ~ Symverse• buck~ . ~ • kuapay ,.. --- -. Jumlo :::mpowa ~ ~~d~i~ : ~ iZettLe· ~ .... VeriFone cmtu~

M-Commerce r. .• G~~gi,~~ Re~l. Skop'Pad. Airbrite ~opper· UN,B~UND

COFFEETABLE zmags· MQvvLo- ,.. __ ~ .. ava ~~e~~ lmJmobil: ~ ~o!.v~ ~~~i~~~e~~;-'f_!L-~· G!DMobieart

shop +lick

BariQR Code _,_. ~ NEOMEDIA

..... Tt<.III'IOIOCIU

tag ~~~i~i.?~ I (I) : _ !:d:a:e~ ~

i)SCCJJBUY radio com

Carriers

fJ at&t ' Sprint .

r.----------, ~~ · ·Mobile· · -----------J

• ver.zon

~ t::x:xlstmobile

~mobile "f< US. Cellular

Cmcmnat• Bell "

WiFi c-... JIWire __

!?,9..i.!!9 0 CLEAR"

VoiP ,-----~~: Tango ~-vibe; vyk~ tru RE.TEL !J Talkato ne ~ . .

fnng airtime LINE2 ... .,.,,..

bababoo

Devices

0 LG NOKIA •• ·::BlackBerry. Sony Ericsson

rno.ce.be !eve

(/p hTC

cg K!:IDCERa HUAWEI

r--------. I 0 MOTOROLA I I _ _ ______ 1

© LUMA Partners LLC 2014