Mobile Industry Landscape 2014
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Agencies Agency Trading Desks .AV .A mnicom Group +-+- - VAccuen j, annalect ,- MEDIA INNOVATION GROUP XA X IS ":]., ' c PUBLICI$ -1-t- ViVAKi ----1- -1- lnterpublic Group MDC (}c( PARTNERS VA RICK ' u ' OI GILAnT Media Agencies isobar skyrockit DSPs Aodelphic StrikeAd - Mot- r--- .. I Da ta Xo • ___ _ mCRM I Data Ad MObiu s ------ . I ...... ------J acxi8 m 'eo n; R io ti .... .. ____ _ Experian r-- 1 .------. 1 1 1 TARGL"Sin>o 1 drc?wPb - - - - 'J:_ L--_. = ZETTICS / .... , .. ,.,. Measurement I Analytics ({t) FLURRY .• Localytics II NEURALITICI -·-- ------- has @kahuna DISTiffiO AGI:NTO Coogle banqo MArJS mixpanel nielsen . . . . ....... . r: - --- 1 we1btre!ncll>l :Ametrics·l I -- I - _: :: 1 lffiO t ally I ... ____ J onavo clarities MarketShare ( comSCORE. Exchanges ------. : fiiobcliX I ------ 1 NE xf AGE ___ · -----• .. Microsoft f::l' Advertis ing INNERACT IVE Mobile Mkt I Msg mob iVi ty • ...... aoDvel mobile touch· J J}) moblleStonn tP Urban Airship lt. ..... ........... _ ........ t mct:M) pc ...... Ul waterfall mobile ------, I ( I m .... - ---- •M cM:> xx 1 '-- == =- ' HOZeS tagga· Snackabte - - - - - - ME OIA ij!.IJJ r - - - - - - - - - -. I I il oop mobil e Location-based Services I Apps Rich Media celtra 9 GOLDsegr _ r COsp C> • rA ____ -• phluant .. , .... ;;-..,..,.. r Opt I ___ 1 rubiC QQ · · 0penX PubMatic r---- -. 1 Admeld 1 f I fiiObChX 1 1 = = = = = = I NE:>« AGE •----- .. 1 AaMarvel 1 a.; _____ .. "' burst lll sm aa t d' Location Tech Placed. •• •. d" gb .. ------- ------ , locationlabs : 1JD waze : : whrri 1 ------- ______ .. Mobile Security P Ln • m ocana mobii: spaces L8C AiD I y Place(ID SKY H OOK • . • factual. VI STARMEDIJ\ §JjdeCa rta· AIRSAGE retail igence SWARM • ,-- App Dev Platforms toura W!!Q.QQ· €1 @ C01 >na Labs --- r --- Apsa l ar • I appcelerator 1_ I C CLOUDMARK ® lookout & enter proid FIFimc::JFI 5 airwatch FIBERLINK f&"m - iij!WKa TELEN Y-_ m -o" ment feec M M . .. -:::::- I - _ _ _ _ _ eet 01 I I r: ':_ -- -- -- -- I 1 v 1 • 1 1 ' )(. scvngr ---"\ 1 . . 1 ------- --- ... _____ ., App Stores App Discovery C /a'UEY (@ FLURRY OUIXEY native ,_ OS 0 4) J ava Phone .._ 0 m otrrct ty ae on .com. (/f) NU<::LEUS MeeGo · o..;;s;,... . ___ J .-----. c rlt!n¥0 =:=staci<Berry t CHART BOOST-"' ftployhoven ----- // I partners __ : Denotes acquired company Infrastructure :::; · o;.. •• rAEPONA Alcatei ·Lucent @ .• Syniverse • ACISIOn NOKIA ,. " amdOCS neUSt ar COMVER Se \. ERICSSON Aggregators ,. rr - - - - ' I Smgle I •• S yniverse • * zangbezang .. ______ I ;- - - -1 ..c upstream motn Ci ty· 1 Open N'aket 1 -·-- ------- . Mobile Website Platform dotMobl *usablenet Tri libis\llobile M NIETGROUPII (' _ _ M_o_o_v_w as bMenu : _________ net bise&Jits Mobile Web Browser Ad Servers _ .> MAr:JS MEDIALETS - - - - - • Out There ED. Match 1 .: ____ 1 r ---- ......... (): ..._ &. (9 ve lt i ... - - - - - J fi'Oii4'1'001Qli111ProMM*Y Mobile Content Platforms rej l df) 003:)& P,ig omyxer ,, G) Carrier Payment Enabler 1111 Z zoom t/UJ-' - ;i moouecause \} 'ZOrlG, rPAVFONE -b -· k bango •- - - - -• .. • o u Card Payment Enabler r _ ::. ___ 1 l!J Square r: - --- 1 ,.. - - - - - • .Jir.allure ,e. 1 Pay Paf 1 . - . Googlewa llet ----- L----- :.. f1 InTU IT · -;, •• LeveLUp P. L obo pay . 'ily utant' •• Symverse • . • kuap ay ,.. --- -. Jumlo ::: mpowa iZettLe· .... VeriFone M-Commerce r. .• Skop'Pad. Airbrite COFFEETABLE zmags· MQvvLo- ,.. __ .. ava lmJ mobil: G!D Mobi eart shop +lick Bar i QR Code _,_. NEOMEDIA ..... Tt<.III'IOIOCIU tag I (I) : _ i)SCCJJBUY radio com Carriers fJ at& t ' Sprint . r.----------, · ·Mobile· · -----------J • ver.z on t::x:xlst mobile "f< US .Cellul ar Cmcmnat• Bell " WiFi c-... JIWire __ !? , 9..i.!! 9 0 CLEAR" VoiP ,----- tru RE.TEL !J Tal katone . . fnn g airtime LINE 2 ... .,.,,.. bababoo Devices 0 LG NOKIA •• ·::BlackBerry. Sony Ericsson rno.ce. be !eve (/p hTC cg K!:IDCERa HUAWEI r--------. I 0 MOTOROLA I I _ _ ______ 1 © LUMA Partners LLC 2014
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Transcript of Mobile Industry Landscape 2014
Agencies Agency Trading Desks
.AV.A mnicomGroup+-+-- VAccuen
j, annalect ,-WPP~··· : MEDIA
INNOVATION GROUP
XA X IS
":]., ' c ~- PUBLICI$ -1-t- ViVAKi
----1--1- CAD~ EO~ lnterpublic Group
MDC(}c( PARTNERS I-t-~~ VA RICK ' u '
OIGILAnT
Media Agencies
isobar skyrockit
DSPs
Aodelphic
StrikeAd -------~~
s~Q!~~ Mot- r--- ..
I ~ I
TURn :~·: DataXo • ___ _
mCRM I Data Ad MObius ------ .
I ...... ------J acxi8m 'eon;Rioti .... .. ____ _ :!~1; Experian ":1~~!::.E r-- 1 .------. 1 1 1 TARGL"Sin>o1 drc?wPb - - - - 'J:_ L--_. = ZETTICS / ...., .. ,.,.
Measurement I Analytics
({t) FLURRY
.• Localytics ..------ ~
I I NEURALITICI -·---------has
@kahuna DISTiffiO AGI:NTO C oogle ~~~~~ banqo MArJS mixpanel nielsen . . . . ....... .
r: - - - - 1 we1btre!ncll>l :Ametrics·l I -.~- - - I ~:_ - _: ::1 lffiOtally I ... ____ J
onavo clarities MarketShare ~.
( comSCORE.
Exchanges ------. : fiiobcliX I ------ 1
NExfAGE ~appnexus
___ ~I~H!~~~: imopub~ ·-----• .. ~ Microsoft f::l' Advertising
INNERACTIVE
Mobile Mkt I Msg
mobiVity • ...... aoDvel mobile
:::::----~single touch· J J}) moblleStonn
~ricket tP Urban Airship lt. ................ _ ........
t mct:M) pc ...... ~ify Ul waterfall mobile
------, I ( I m ~ ~ ~~~~dt_!i~
.... - -- --•M cM:>xx 1 ~-'-- ===- ' ~
HOZeS tagga· Snackabte
- - - - - - ME OIA
:~<J_e~y~~: ij!.IJJ r - - - - - - - - - -. I I il oop mobile
Location-based Services I Apps
~ Rich Media celtra 9 GOLDsegr _ ~~Ck~ r ~l~s!Ad COsp i~~ ~~~ ~ C> • rA ~ ____ -• phluant .. ,....;;-..,..,..
r 't:!~ld Opt I ~~~~ ___ 1 rubiCQQ · ·0penX .~;~~·~~eJ• PubMatic r---- - .1Admeld 1
f I fiiObChX 11 = = = = = = I NE:>« AGE •----- .. 1AaMarvel 1 a.; _____ ..
"' burstlll smaatd' ~
Location Tech AL~HAR Placed. ~i~p~~~e~:
•• •. d "gb ..
------- ------ , locationlabs : 1JD waze : : whrri 1 ------- ______ ..
Mobile Security Mob~lron·~Symantec P Ln • ~-M~Afe~ l mocana mobii:spaces L8CAiD I y p ~!CECAST
Place(ID SKY H OOK• . • factual. VI STARMEDIJ\ §JjdeCarta·
AIRSAGE retail igence SWARM •
,-- App Dev Platforms ~unity toura W!!Q.QQ·
€1 @ C01 >na Labs ~ ---r - - - ~ Apsalar
• I appcelerator
1_ ..c,o~..:!'':""<- I C CLOUDMARK
® lookout & enterproid ~ FIFimc::JFI 5
airwatch FIBERLINK
f&"m-iij!WKa TELEN Y-_ m-o"mentfeec ~oop-t7i M M . .. ~I -:::::- I - _ _ _ _ _ ~ eet 01 I I r: ':_ -- -- -- -- I
~~anD 1 v ~- 1 • 6rlhere· ~
1 1 ' )(.scvngr---"\ 1 . . 1 ~~ ------- - - - ... _____ ., ~6 App Stores App Discovery
C /a'UEY (@ FLURRY
OUIXEY native
,_ OS 0 Cln::>~O•") ~.Windows 4) Java
Phone .._ 0 motrrctty ae on.com. (/f) NU<::LEUS MeeGo
· o..;;s;,... . ___ J .-----.
AppinventR~ c rlt!n¥0 ~~~t~ 1 Cln::>~OI::> =:=staci<Berry ~, ~ t ~ CHART BOOST-"'
ftployhoven -----
~· ~ WMA // I partners ~ __ : Denotes acquired company
Infrastructure :::; ~ ·o;.. •• rAEPONA Alcatei ·Lucent @
.• ~<!.: Syniverse• ACISIOn NOKIA , . " MO~ROLA amdOCS neUStar COMVERSe \.
ERICSSON
·~ Aggregators ~ ,. ~·· rr - - - - ' ISmgle I
•• ~~ Syniverse• •S\13.£\S~ * zangbezang .. ______ I ;-~ - - - 1 ..c upstream motnCit y· 1 OpenN'aket 1 C~lr2weob ~ -·---------
. Mobile Website Platform dotMobl *usablenet Trilibis\llobile M NIETGROUPII
( ' M~~i~y- _ _ M_o_o_v_was !le~~:'\~ ~ bMenu : _________ ~ net bise&Jits
Mobile Web Browser ~~;.!;;:!~ B~LT C~t;0~1=f~~ ?..~~~~
Ad Servers :;nopub~ _.> MAr:JS ~ -~"b~r~k~
MEDIALETS - - - - - ~ • OutThere ED.Match 1 .: ____ 1 r ---- -~ ......... ~mithl ~m<lt>k (): ..._ &. (9 velt i ... - - - - - J fi'Oii4'1'001Qli111ProMM*Y
Mobile Content Platforms
:&601/l_:ij~ ~~~~~~ rejl df) ~ 003:)&P,ig ~h"~~b"_p~~ omyxer ~ ,, ~ G) ,---~ Carrier Payment Enabler 1111 Z zoomt/UJ-' - ;i moouecause \} BilltoMobile·~ 'ZOrlG, rPAVFONE -b-· k
bango • - - - - -• .. • o u
Card Payment Enabler r _ ::. ___ 1 l!J Square r: - - - - 1 ,.. - - - - - • .Jir.allure,e.
1PayPaf 1 ~~et • . - . Googlewallet ----- L----- :.. f1 InTUIT
·-;, •• LeveLUp P. .,.,.~t Lobopay o~ . 'ilyutant'
•• ~ ~ Symverse• buck~ . ~ • kuapay ,.. --- -. Jumlo :::mpowa ~ ~~d~i~ : ~ iZettLe· ~ .... VeriFone cmtu~
M-Commerce r. .• G~~gi,~~ Re~l. Skop'Pad. Airbrite ~opper· UN,B~UND
COFFEETABLE zmags· MQvvLo- ,.. __ ~ .. ava ~~e~~ lmJmobil: ~ ~o!.v~ ~~~i~~~e~~;-'f_!L-~· G!DMobieart
shop +lick
BariQR Code _,_. ~ NEOMEDIA
..... Tt<.III'IOIOCIU
tag ~~~i~i.?~ I (I) : _ !:d:a:e~ ~
i)SCCJJBUY radio com
Carriers
fJ at&t ' Sprint .
r.----------, ~~ · ·Mobile· · -----------J
• ver.zon
~ t::x:xlstmobile
~mobile "f< US. Cellular
Cmcmnat• Bell "
WiFi c-... JIWire __
!?,9..i.!!9 0 CLEAR"
VoiP ,-----~~: Tango ~-vibe; vyk~ tru RE.TEL !J Talkato ne ~ . .
fnng airtime LINE2 ... .,.,,..
bababoo
Devices
0 LG NOKIA •• ·::BlackBerry. Sony Ericsson
rno.ce.be !eve
(/p hTC
cg K!:IDCERa HUAWEI
r--------. I 0 MOTOROLA I I _ _ ______ 1
© LUMA Partners LLC 2014
