Future:apps&mobile - mobile landscape and development platforms
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Transcript of Future:apps&mobile - mobile landscape and development platforms
Future:apps&mobileMobile landscape and development platforms
mobile searches grew 130% in Q3 2010
mobile transactions increased in 2009:
from $25M to $141M.
Visitors to web-based emails sites -7%.Visitors accessing email on mobile + 36%
200 million active mobile users
600% growth in traffic to mobile websites in 2010.
By 2013, mobile phones will overtake PCs as the most common Web access device worldwide.
40% of tweets via mobile16% of new users on mobile.
43% smartphone users used it to assist shopping
Are apps the Web 3.0 ?
What mobile subscribers do:
68,0% have sent SMS
36,4% used browser
34,4% downloaded apps
24,7% accessed social network or blog
23,2% played games
15,7% listened to music
Source: ComScore December 2010
mobile apps web pages
packaging self-contained set of pages
personalizing location, contacts typed info
discovering app store, other apps, web search & links web search & links
monetizing micropayments, ads, subscription ads, subscription
interacting sensors, touch mouse, keys
measuring downloads attention
Source: Vison Mobile, Mobile Megatrends 2011
Apps are different
Source: Compuware 2011, “What Users Want From Mobile”
Smartphone users are different
71%
expect websites load on phone as fast
as on desktop
60%
expect websites to load in 3 seconds
on phone
won’t return if website loads too slow
on phone
43%
HTML/CSS/JavaScript
Cross-platformframeworks
Native SDKsMob
ile d
evel
oper
dile
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