Mobyaffiliates.com

Affiliate Marketing on the Mobile Platform

London Affiliate Conference

Presentation

January 2011

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Overview

Affiliate marketing on the mobile platform

The mobile opportunity

Key players in mobile affiliate

marketingTraffic sources

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About me

• Run a number of mobile services in the mobile affiliate space

• Projects with:

– Agencies, operators, media companies, startups

• Writer and Blogger on mobile

Mobile services

Projects/ Consulting

Writing/ Blogging

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Boom time for mobile UK Mobile Internet Usage

+ 1/3 in a year

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Big trend of last 6 months – mobile commerce take-off

• $1.5bn in mobile sales in 2010 – up 150% year on year

• £1.3m of UK sales via iphone app in Q4 2010

• 300% increase in mobile commerce transactions Dec 2010

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So lots of money to be made in mobile affiliate marketing?

•Yes …

•But … = $$$ ?

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New affiliate networks emerging in mobile

New affiliate networks specialising in mobile

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Existing affiliate networks moving in

Generalists Specialists

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Sources of mobile traffic

Search

Ad Networks

App Stores

Social

Direct Buys

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Search – SEO and PPC

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Mobile ad networks

Blind Premium Specialist Buy-side Agencies and Platforms

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Effective Targeting makes all the difference

Targeting clicksConversion

RatePayout ($)

Revenue per Click

Handset 725 2% 4.95 0.01Handset + Network 564 19% 48.15 0.09

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Buying Direct

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Appstores – not just itunes

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Social media – huge mobile traffic generating opportunity

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Conclusions

• No recession in mobile – the growth platform of the next five years

• Plenty of opportunities for affiliates …

• But … need to understand the dynamics of user-behaviours, technology, marketing on mobile to succeed

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Thank you!

mobyaffiliates.com

mjelly.com

james@mobyaffiliates.com

twitter.com/mobyaffiliates