#MNBLOGCON 2013: I'll Tumblr for ya

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Transcript of #MNBLOGCON 2013: I'll Tumblr for ya

I’ll Tumblr for ya.

Oh my golly I regret this title.

I’m Nora.Nora McInerny PurmortSenior Manager, Social MediaLife Time Fitness@noraborealisMyhusbandstumor.comNoraborealis.comI’m very tall

Quiz Time!

I Lurve Tumblr.

My first tumble was in 2008. It was deep.

I’m a Tumblr Hoarder.

TOO TOO MANY MANY

TUMBLRSTUMBLRS, ,

RIGHT?!RIGHT?!

Myhusbandstumor.com

Why Tumblr?

You have choices. SO MANY CHOICES!

Tumblr is a social networkWith a side of blogging.

Share here

Read here

Search + discover

Radar (what’s hot)

Fanmail here

Tumblr is a blogging platformAnd an easy one at that.

Tumblr.com/register

Tumblr is a blogging platformI mean, so easy.

Tumblr.com/themes

Tumblr is a blogging platformLike, really really easy.

Publish here

Your stats

Your blogs here

Tumblr spotlight

Tumblr is easy.Even on the go

Tumblr Numbrs

*Confident guesstimate, not actual math.

2007 Founded by David Karp

5 Ranking by Quancast

140,000,000Tumblrs in existence.

95%* Of your favorite memes come from Tumblr

It’s a rabbit hole.In a good way.

•Facebook – 10.1 minutes (6.75 hours/month)•Tumblr – 14 minutes (1.5 hours/month)•Twitter – 2.8 minutes (21 min/month)

Your content has a longer life.

•Facebook = 22 hours, 51 minutes •Tumblr = Posts can live for days, weeks or months thanks to tagging and searchability•Twitter = 18 minutes

Here’s why.

• The “reblog” action in Tumblr creates additional posts around one piece of content

• Search engine indexing surfaces posts with relevant tags within search results, so your content goes beyond Tumblr

What would I do with a Tumblr?

Oh my goodness, so many things!

You could make a digital scrapbook

You could find funny things.

Rappersdoingnormalshit.tumblr.comRichkidsofinstagram.tumblr.com

You could find beautiful things.

Cabinporn.tumblr.com Oldloves.tumblr.com

You can collaborate and crowdsource

You can ditch your baby book.

You can host your wedding.

You can start your zero dollar meme idea

You can keep track of what your coworker eats.

You can host a fundraiser.

You could start a f*ck yeah blog.

Can I make money on Tumblr?

What would my company do with a Tumblr?

So many possibilities!

You could host an online store.

You could breathe new life into your brand.

Or have an awesome blog.

Or just a really weird one.

Could we buy ad space?Kind of.

Tumblr radar.Tumblr spotlight.

Nora’s hot Tumblr tips.• Tumblr is only as good as the Tumblrs you follow

• Tag. Tag. Tag. Tag. Tag. • Search and connect. Send fan mail. Reply and reblog.

• Open the “submit” and “ask me” sections to let people connect with you.

• Want your Tumblr to be bloggier?– Installing Disqus comments is easy– Code is available for Pinterest, Facebook and Tweet buttons

@noraborealisMyhusbandstumor.comNoraborealis.com

Appendix: My favorite MN Tumblrs

Hollygonightly.tumblr.comFoyobli.tumblr.comBirchandflannel.tumblr.comHighplainsthrifter.tumblr.comSomethingtogrow.tumblr.comSteakandunicorns.tumblr.comMinneapolisfuckingrocks.tumblr.comtwincitiestumblrmeetup.tumblr.comEvanCarpenter.tumblr.comStuffaboutminneapolis.tumblr.com

Appendix: My favorite Misc. Tumblrs

Stuff:Nationalgeographicdaily.tumblr.comTinafeysays.tumblr.comHeartexplosion.comMinimalistdesks.comThingsorganizedneatly.comCalivintage.tumblr.comModcloth.tumblr.comJcrew.tumblr.comGoldduststevie.tumblr.comOfakind.comTallgirltales.tumblr.com