Mind the gap intro

Post on 05-Dec-2014

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Most self-producers have little time to find and build an audience beyond family and friends. That’s fine for now, but how can individual artists and start-up companies invite strangers into your art and nurture people to continue supporting you financially and by attending?We’ll review typical mistakes that artists and companies don’t even realize they make, and brainstorm/train each other in how to bridge the gap between your potential audience and current marketing. Includes individual evaluation and take-aways you can use immediately.

Transcript of Mind the gap intro

by Cindy Marie Jenkins

What is Outreach?

Question

Who knows what a neighborhood council is?

Nearly every neighborhood in Los Angeles a neighborhood council

Anyone who lives, works or playsin a neighborhood can get involved

or even hold a position on the Board.

Why bring up Neighborhood Councils?

They have the same challenge the arts scene in Los Angeles has:

People mostly learn oftheir existence by chance & word of mouth.

Question

Have you heard of these museums?

Question

Have you been in the last six months?

Next Question:

Have you heard of these galleries?

Next Question:

Have you been to one in the last 6 months?

Now substitute:

with

with

with

And substitute:

with

with

with

with

That is THE GAP.

Simply Put:

Your friends/family/etc will likely see your show.

Non-theatre artists don't read theatre blogs.

& Theatre Blogs/Sites/Etc.....

are inundated.

though they want to, & often do, help.

How is anyone NEW

supposed to know about the vibrant Los Angeles arts scene

if we don't

Reach Out to them?

Reach Out

O U T R E A C H

What is Outreach?

Courtesy Merriam-Webster Onlinetransitive verb

1a : to surpass in reach b : EXCEED

2: to get the better of by trickery

intransitive verb1

: to go too far2

: to reach out

What is Outreach?

Courtesy Merriam-Webster Online

1: the act of reaching out

2: the extent or limit of reach

but it's the very last definition I like the best:

What is Outreach?

Courtesy Merriam-Webster Online

3

: the extending of services or assistance beyond current or usual limits

or my own definition:

What is Outreach?

O U T R E A C H

is

P R

on

S P E E D

Meaning:

You might do things on speed that would never be done sober.

O U T R E A C Hrequires more than out of the box thinking

Forget about the box.There's a box?

Brainstorm

What's your project about?

Who is the audience you want to reach?

More:

Upcoming workshopshttp://cindymariejenkins.com/workshops/

Ask me anythingcindymariejenkins@gmail.com

@OutreachNerdhttp://www.linkedin.com/in/cindymariejenkins