MIND-BLOWING SOCIAL MEDIA USAGE

STATISTICS FOR TOUR OPERATORS

sales@rezdy.comwww.rezdy.com

As a tour operator, you know that keeping up with trends in traveller behaviour is critical to getting more bookings and building your business.

Here are the most mind-blowing social media statistics and insights that we pulled together that will help you understand and craft your social strategy.

SOCIAL MEDIABUILDS TRUST

1.92% of consumers say that they trust earned media, such as social media, word of mouth, recommendation from friends and family, above all other forms of advertising

Source: Webbed Feet

2.85% of customers expect businesses to be active in social media

Source: Vocus

3.82% of consumers trust a company more if they are involved with social media

Source: Forbes

4.77% of consumers said they are more likely to buy from a company if the CEO uses social media

Source: Forbes

5.+75% increase occurred last year for trust in social media as it went from 8% to 14% as a trusted information source

Source: Edelman Trust Barometer

6.70% of global consumers say online consumer reviews are the second most trusted form of advertising

Source: Edelman Trust Barometer

As a tour operator, you know that keeping up with trends in traveler behaviour is critical to getting more bookings and building your business.

Here are X of the most important mobile trend statistics and insights that we pulled together from industry experts that will help you with your mobile strategy.

Tour operators need to understand the travellers’ journey to make the

most out of social media

Dream

PlanBook

Experience

STAGE 1DREAMING

Travellers are dreaming of what places they should visit, and imagining where

they could go

1.36% of online travellers visit social networking sites to influence destination selection

Source: World Travel Market

2.One out of three US travellers reference social media as a main source of travel ideas and inspiration

Source: 2013 Portrait of American Travelers Study

STAGE 2PLANNING

Travellers are planning how to get there, where to stay, and what they’ll do once

they arrive

1.52% of travellers use social media to plan a trip

Source: Eye For Travel

2.71% of Asian leisure travellers consider personal recommendations for a trip “very important” in the decision-making process

Source: Tnooz

3.44% of Asian leisure travellers are watching videos about a destination during the research phase

Source: Tnooz

4.52% of travellers were so influenced by social media that they changed their original travel plans

Source: Sport Social

5.10% of those who use social media to research travel plans changed agent/operator/website

Source: Sport Social

6.87% of those younger than 34 are using Facebook to solicit advice before making bookings

Source: The Media Captain

STAGE 3BOOKING

Travellers know what they want, and are ready to make it official by booking

1.50% of travel companies have said that direct bookings have been generated from social media

Source: Media Bistro

2.59% of Asian leisure travellers want to book travel products “whenever they can” and “wherever they can”

Source: Tnooz

3.80% of travellers are more likely to book a trip from a friend liking a page rather than responding to a traditional Facebook ad

Source: Eye For Travel

STAGE 4EXPERIENCING

Travellers are at your tour or activity and share their experience with their social

networks

1.Holiday pictures are the most shared content on and after vacation

Source: Tnooz

2.70% of social media users update status/share photos while on holiday

Source: Eye For Travel

3.76% of social media users post vacation photos to their social networks

Source: Webbed Feet

NETWORK 1TRIPADVISOR

1.TripAdvisor has 69 million monthly visitors and more than 60 million travel reviews and opinions from travellers around the world

Source: TripAdvisor

1.34% of Asian leisure travelers are actively looking for social recommendations and feedback on ideas via social networks such as Facebook and TripAdvisor

Source: Tnooz

NETWORK 2FACEBOOK

1.Worldwide, there are over 1.5 billion active Facebook users, with 699 million people logging in daily

Source: Facebook via Zephoria

2.Every 60 seconds on Facebook→ 510 comments are posted→ 293,000 statuses are updated→ 136,000 photos are uploaded

Source: The Social Skinny via Zephoria

3.52% of Facebook users say their friends photos inspire their travel plans

Source: Webbed Feet

4.23% of Facebook users check their accounts 5 or more times daily

Source: Huffington Post

5.42% of stories shared to users’ Facebook timelines in 2012 were travel experiences, making it the top story being shared by users

Source: Tnooz

NETWORK 3TWITTER

1.Twitter is one of the most heavily-trafficked search engines in the world, serving over one billion queries per day

Source: Stikky Media

2.Twitter has 500 million registered users whose posts amount to 175 million tweets per day

Source: Stikky Media

3.53% of people on Twitter mention products and/or services in their tweets

Source: Socialnomics

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About Rezdy

We provide powerful online booking software for niche tour operators

Scenic flightsATV tours

Helicopter flightsSea kayakingSailing trips

Shuttles

...just to name a few

Fishing chartersGPS guided tours

Walking toursSurf schools

Cruises & historic toursSkydiving

Want to learn more? Get in touch!

sales@rezdy.comwww.rezdy.com

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