Post on 28-Jan-2018
Mobile Marketing Statistics
84%of mobile advertisers
believe they’re providing a positive
experience. Less than half of
consumers report their experience was
positive.
Over a third of email subscribers read their newsletters exclusively on mobile devices.
We have reached the mobile tipping point:
All new data consumption is coming from mobile.
61%of users are unlikely to return to a mobile site after a negative experience.
40% will go to a competitor’s site.
Social Media Marketing Statistics
Reading or writing social media reviews and comments will
influence the shopping behavior of 67% of consumers
When social media is part of their buyer’s journey, customers
tend to convert at a 129%
higher rate.
They are also four times as likely to spend significantly more than those without a
social component.
The average internet user spends nearly two hours
browsing social media networks daily
Content Marketing Statistics
Marketers who prioritize blogging
are 13x
more likely to realize a positive ROI
61%of the most successful content marketers
have a documented strategy
73%
of surveyed consumers found that content with a strong personality helps in forming
loyal relationships.
Email Marketing Statistics
Email marketing was the top channel for increase in
digital marketing spend over the last year, with 61% of marketers
increasing their investment
Personalized email messages improve
click-through rates and conversions by over
10%
Last year, the average ROI for email campaigns was
4,300%
General Digital Marketing Statistics
By 2019, video will account for 80% of global internet traffic, and 85% in the US
The CTR for native ads is more than double regular display ads:
.33% for mobile, .16% desktop
Users who are retargeted to are 70% more likely to
convert