From big datato customer insight.

Business Wi-Fi Business Internet Security

Retail Analytics

Business Wi-Fi Business Internet Security

Retail Analytics

cellular – like quality of service integrated marketing tools prepared for the future of mobile interaction

4G Wi-Fi

acoperire 76%din populatie

mobilitate

permanent conectat

aplicatiimobile

interactiune cu vizitatorii

trafic masiv

aplicatii localemarketing

analytics

vs

Business Internet Security

fully integrated within the Orange solution universal protection at a fraction of the cost professional services and SoC

5 intrusion attempts

500 downloads of 40 different types of malware

50 000

attacks by of 50 different command centers

Retail Analytics

fully anonymous, no personal data used delivered from Orange cloud in Romania rich set of real-time and historical insights

Business Wi-Fi Business Internet Security

Retail Analytics

Innovative Solutions Companion Company

By 2018, 20% of all business content will be authored by machines.

Gartner, Top Strategic Predictions for 2016 and Beyond

The mobile consumer is rapidly being

surrounded by a mesh of

connected devices that expand well beyond the

traditional mobile devices.

This represents a revolutionary

business opportunity and

also a struggle for brands to

automate and personalize their communications

and to orchestrate their channels

within the digital brand ecosystem.

O u r s o l u t i o n s c a n a d d r e s s a c o m p l e t e

s h o p p e r j o u r n e y o p t i m i z a t i o n l i ke t r a d i t i o n a l o n l i n e c o n v e r s i o n r a t e &

p e r f o r m a n c e o p t i m i z a t i o n t o o l s d o f o r e c o m m e r c e

e n v i r o n m e n t s .

W h i l e t r a n s f o r m i n g t h e r e t a i l s p a c e

i n t o a n i n t e g r a t e d t y p e o f o w n e d

m e d i a f o r m a r ke t i n g p u r p o s e s .

A s c u s t o m e r s e n t e r t h e r e t a i l a r e a ,

t h e i r b e h a v i o r i s a n a l y z e d b y t h e

t r i a n g u l a t i o n t e c h n o l o g y.

A n d t h e W i - Fi i n f r a s t r u c t u r e i s u s e d t o p r o m o t e

l o c a l o ff e r s o r a p p d o w n l o a d s .

I n d i v i d u a l s h o p p e r p a t h a n a l y t i c s a r e g e n e r a t e d a l m o s t

i n r e a l t i m e t h r o u g h a v e r y

i n t u i t i v e i n t e r f a c e w i t h p o w e r f u l

i n s i g h t s .

A l l d a t a g e n e r a t e d b y i n t e r a c t i o n s i n v a r i o u s o n l i n e &

o ffl i n e t o u c h p o i n t s i s b e i n g c o l l e c t e d

i n t o a S i n g l e C u s t o m e r P r o fi l e .

D e s c r i p t i v e & p r e d i c t i v e

a l g o r i t h m s a r e a p p l i e d .

B a s e d o n t h e r e a l t i m e p r o fi l e ,

p r e f e r e n c e s a n d p r e s e n c e d a t a t h e

s h o p p i n g e x p e r i e n c e c a n b e

a m p l i fi e d w i t h s h o p p i n g

s u g g e s t i o n s s e n t t h r o u g h v a r i o u s

s c r e e n s .

Re d e m p t i o n m e c h a n i c s a n d

m o b i l e p a y m e n t c a p a b i l i t i e s c a n b e a d d e d o n i n o r d e r

t o i n c r e a s e t h e p r o p e n s i t y t o b u y.

C u s t o m e r s a t i s f a c t i o n i s

c o l l e c t e d s e a m l e s s l y i n t h e

r i g h t t i m e a f t e r s h o p p i n g

i n t e r a c t i o n s .

T h e s y s t e m i s c a p a b l e t o c o l l e c t s o c i o - d e m o g r a p h i c

d a t a f o r r e t a r g e t i n g p u r p o s e s .

W h i l e o n t h e m o v e .I n t h e p r ox i m i t y.

O r a t h o m e .

O RC H E S T R AT I N G T H E S Y S T E M S O F I N S I G H T S W I T H

T H E S Y S T E M S O F E N G A G E M E N T

H O W W E M O V E D T H E N E E D D L E T O

S U G G E S T I V E E X P E R I E N C E S

Ou r a i m i s t o p ro v i de t h e be s t i n c l a s s , m o s t se cu re co n n e c t i v i t y i n f r a s t ru c tu re t h a t i s ca pa b l e t o pe r s o n a l i z e t h e cu s t o m er exp e r i e n ce s .

We a l s o f o cu s e d o n h o w t o co l l e c t “ s m a r t da ta ” t h a t re p re se n t s re a l va l u e exch a n ge be h i n d t h e re l a t i o n sh i p w e l o o k t o h a ve w i t h o u r v i s i t o r s .

Th e Wi - Fi Acce ss i s f re e t o u s e a n d do es n ’ t re qu i re a n y co n t ac t da ta i n re t u rn .

I n s te a d , w e a re s t i l l a b l e t o p ro fi l e a n d be a b l e t o re a ch t o a l l co n n ec te d u s e r s .

+ 75% i n c rea se i n ac t i ve u s a ge f o r a m o b i l e a pp an d 50% o pen r a t e o f a l l pu s h n o t i fi c a t i o n s .

U n d er s t an d i n g o f t h e re a l p ro fi l e s o f t h o s e u n i qu e v i s i t o r s h e l p s u s tw e a k th e m a r ke t i n g i n ve s t m e n t an d o p t i m i z e t h e RO I o n m e d i a bu dge t s by t a rge t i n g t h e exa c t sa m e pe o p l e t h a t w a l k t h ro u gh o u r c e n te r.

56%

44%

G e n d e r

M a l e F e m a l e

70%

30%

R e tu rn i n g

N e w V i s i t o r s R e t u r n i n g V i s i t o r s

1 8 - 2 4 2 5 - 3 4 3 5 - 4 4 4 5 - 5 4 5 5 - 6 4 6 5 +05

1 01 52 02 53 03 54 04 5

3 34 1

1 85 2 1

A g eA g e

An d t h i s h e l p s u s t o s t ay f o cu s o n i n c re a s i n g th o s e pe r fo rm a n ce i n d i ca to r s t h a t m a t t e r s . L i ke t h e a ve r a ge re t u rn i n g t i m e o f a l l o u r v i s i t o r s .

S E P T E M B E R ( D a y s ) O C T O B E R ( D a y s )

2.05

1.72

A V G . R e tu rn i n g T IM E

Thank you!