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Fullscreen Digital - Footprints Connected City Analytics
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Transcript of Fullscreen Digital - Footprints Connected City Analytics
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We don’t believe in a dystopian future of unleashed urban advertising.
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Less is more.More targeted. More clean. More relevant.
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Quality of life is all about adaptive environments.
The environment must adapt to the citizen, not the other way around.
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The mobile citizen is rapidly being surrounded by a
mesh of connected
devices that expand well beyond the
traditional mobile devices.
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• An analytics platform meant to shape effective models of sustainable intelligent infrastructure
• Supports decision-making by establishing development priorities
• Traffic patterns emerge and are analysed through anonymized data
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W i - Fi e n a b l e d m o b i l e d e v i c e s a r e
d e t e c t e d a n d t r a c ke d t o c r e a t e t r a ffi c p a t t e r n s .
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Pa t t e r n s a r e a n a l y z e d t o r e v e a l b u s i e s t c l u s t e r s a n d
v a r i a t i o n s t h r o u g h o u t t h e
w e e k .
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C i t i e s a r e a b o u t p e o p l e .
A n d w h e r e t h e y g o t e l l s u s w h e r e t o
g o .
We d i ff e r e n t i a t e b e t w e e n l o c a l s ,
s t u d e n t s a n d t o u r i s t s b e c a u s e d a t a s h o w s t h e i r n e e d s a n d w a n t s
a r e d i s s i m i l a r.
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T h e s e i n s i g h t s w o r k b e s t w h e n p u t i n t o
r e a l - t i m e & d y n a m i c c o n t e x t ( i . e . s p e c i a l
c i t y e v e n t s , d a i l y r o u t i n e s , t o u r i s t s
fl o w s ) .
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T h r o u g h a n o n y m i z e d d a t a ,
i n d i v i d u a l p a t h s c a n h e l p u s
d i s c o v e r & a c t i o n o n t h o s e
s y m p t o m a t i c b e h a v i o r s .
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We a t h e r , h o l i d a y s a n d c i t y e v e n t s
c a u s e fl u c t u a t i o n s t h a t o f t e n s p a r k
i n s i g h t s o n c h a n g e a n d a d a p t a t i o n o p p o r t u n i t i e s .
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T h i s i s a l s o a n u n r i v a l e d t o o l t h a t
c a n r e t a r g e t t o u r i s t s a n d i n v i t e t h e m t o v i s i t a g a i n u s i n g t h e i r f a v o r i t e
l a n d m a r k s .
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THANK YOU!
Dan Marcu lescuManaging Director, Co-Founder, Strategy & Innovation
[email protected]+40745201896