Microsoft Summit Bucharest 2016 - Orange Romania, Fullscreen Digital, ParkLake - Digital Retail...
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Transcript of Microsoft Summit Bucharest 2016 - Orange Romania, Fullscreen Digital, ParkLake - Digital Retail...
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From big datato customer insight.
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Business Wi-Fi Business Internet Security
Retail Analytics
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Business Wi-Fi Business Internet Security
Retail Analytics
cellular – like quality of service integrated marketing tools prepared for the future of mobile interaction
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4G Wi-Fi
acoperire 76%din populatie
mobilitate
permanent conectat
aplicatiimobile
interactiune cu vizitatorii
trafic masiv
aplicatii localemarketing
analytics
vs
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Business Internet Security
fully integrated within the Orange solution universal protection at a fraction of the cost professional services and SoC
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5 intrusion attempts
500 downloads of 40 different types of malware
50 000
attacks by of 50 different command centers
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Retail Analytics
fully anonymous, no personal data used delivered from Orange cloud in Romania rich set of real-time and historical insights
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Business Wi-Fi Business Internet Security
Retail Analytics
Innovative Solutions Companion Company
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By 2018, 20% of all business content will be authored by machines.
Gartner, Top Strategic Predictions for 2016 and Beyond
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The mobile consumer is rapidly being
surrounded by a mesh of
connected devices that expand well beyond the
traditional mobile devices.
This represents a revolutionary
business opportunity and
also a struggle for brands to
automate and personalize their communications
and to orchestrate their channels
within the digital brand ecosystem.
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O u r s o l u t i o n s c a n a d d r e s s a c o m p l e t e
s h o p p e r j o u r n e y o p t i m i z a t i o n l i ke t r a d i t i o n a l o n l i n e c o n v e r s i o n r a t e &
p e r f o r m a n c e o p t i m i z a t i o n t o o l s d o f o r e c o m m e r c e
e n v i r o n m e n t s .
W h i l e t r a n s f o r m i n g t h e r e t a i l s p a c e
i n t o a n i n t e g r a t e d t y p e o f o w n e d
m e d i a f o r m a r ke t i n g p u r p o s e s .
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A s c u s t o m e r s e n t e r t h e r e t a i l a r e a ,
t h e i r b e h a v i o r i s a n a l y z e d b y t h e
t r i a n g u l a t i o n t e c h n o l o g y.
A n d t h e W i - Fi i n f r a s t r u c t u r e i s u s e d t o p r o m o t e
l o c a l o ff e r s o r a p p d o w n l o a d s .
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I n d i v i d u a l s h o p p e r p a t h a n a l y t i c s a r e g e n e r a t e d a l m o s t
i n r e a l t i m e t h r o u g h a v e r y
i n t u i t i v e i n t e r f a c e w i t h p o w e r f u l
i n s i g h t s .
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A l l d a t a g e n e r a t e d b y i n t e r a c t i o n s i n v a r i o u s o n l i n e &
o ffl i n e t o u c h p o i n t s i s b e i n g c o l l e c t e d
i n t o a S i n g l e C u s t o m e r P r o fi l e .
D e s c r i p t i v e & p r e d i c t i v e
a l g o r i t h m s a r e a p p l i e d .
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B a s e d o n t h e r e a l t i m e p r o fi l e ,
p r e f e r e n c e s a n d p r e s e n c e d a t a t h e
s h o p p i n g e x p e r i e n c e c a n b e
a m p l i fi e d w i t h s h o p p i n g
s u g g e s t i o n s s e n t t h r o u g h v a r i o u s
s c r e e n s .
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Re d e m p t i o n m e c h a n i c s a n d
m o b i l e p a y m e n t c a p a b i l i t i e s c a n b e a d d e d o n i n o r d e r
t o i n c r e a s e t h e p r o p e n s i t y t o b u y.
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C u s t o m e r s a t i s f a c t i o n i s
c o l l e c t e d s e a m l e s s l y i n t h e
r i g h t t i m e a f t e r s h o p p i n g
i n t e r a c t i o n s .
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T h e s y s t e m i s c a p a b l e t o c o l l e c t s o c i o - d e m o g r a p h i c
d a t a f o r r e t a r g e t i n g p u r p o s e s .
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W h i l e o n t h e m o v e .I n t h e p r ox i m i t y.
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O r a t h o m e .
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O RC H E S T R AT I N G T H E S Y S T E M S O F I N S I G H T S W I T H
T H E S Y S T E M S O F E N G A G E M E N T
H O W W E M O V E D T H E N E E D D L E T O
S U G G E S T I V E E X P E R I E N C E S
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Ou r a i m i s t o p ro v i de t h e be s t i n c l a s s , m o s t se cu re co n n e c t i v i t y i n f r a s t ru c tu re t h a t i s ca pa b l e t o pe r s o n a l i z e t h e cu s t o m er exp e r i e n ce s .
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We a l s o f o cu s e d o n h o w t o co l l e c t “ s m a r t da ta ” t h a t re p re se n t s re a l va l u e exch a n ge be h i n d t h e re l a t i o n sh i p w e l o o k t o h a ve w i t h o u r v i s i t o r s .
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Th e Wi - Fi Acce ss i s f re e t o u s e a n d do es n ’ t re qu i re a n y co n t ac t da ta i n re t u rn .
I n s te a d , w e a re s t i l l a b l e t o p ro fi l e a n d be a b l e t o re a ch t o a l l co n n ec te d u s e r s .
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+ 75% i n c rea se i n ac t i ve u s a ge f o r a m o b i l e a pp an d 50% o pen r a t e o f a l l pu s h n o t i fi c a t i o n s .
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U n d er s t an d i n g o f t h e re a l p ro fi l e s o f t h o s e u n i qu e v i s i t o r s h e l p s u s tw e a k th e m a r ke t i n g i n ve s t m e n t an d o p t i m i z e t h e RO I o n m e d i a bu dge t s by t a rge t i n g t h e exa c t sa m e pe o p l e t h a t w a l k t h ro u gh o u r c e n te r.
56%
44%
G e n d e r
M a l e F e m a l e
70%
30%
R e tu rn i n g
N e w V i s i t o r s R e t u r n i n g V i s i t o r s
1 8 - 2 4 2 5 - 3 4 3 5 - 4 4 4 5 - 5 4 5 5 - 6 4 6 5 +05
1 01 52 02 53 03 54 04 5
3 34 1
1 85 2 1
A g eA g e
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An d t h i s h e l p s u s t o s t ay f o cu s o n i n c re a s i n g th o s e pe r fo rm a n ce i n d i ca to r s t h a t m a t t e r s . L i ke t h e a ve r a ge re t u rn i n g t i m e o f a l l o u r v i s i t o r s .
S E P T E M B E R ( D a y s ) O C T O B E R ( D a y s )
2.05
1.72
A V G . R e tu rn i n g T IM E
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Thank you!