Post on 29-Jun-2020
GAUTENG
WESTERN CAPE
KWAZULU-NATAL
FREE STATE
LIMPOPO
EASTERN CAPE
NORTH WEST
MPUMALANGA
NORTHERN CAPE
65%
17.5%
4%
3.7%
3.4%
3%
2.4%
1%
0.5%
WHICH PROVINCE
ARE YOU FROM?
WHAT PEOPLE LOVE ABOUT SNEAKERS?FROM BRANDS, PRODUCT QUALITY, STORES AND MORE.
SNEAKER BRAND
18 - 25
25 - 35
18 and under
35+
42.8%
21.9%
29.6%
5.7%
GROUPAGE
YES
NO
MAYBE
YES
NO
MAYBE
YES
NO
MAYBE
YES
NO
MAYBE
}}
}}
}}
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DO YOU KNOW ABOUT SNEAKER EXCHANGE EVENT?
DO YOU KNOW ABOUT RE-SELLERS?
70.7%
67.3%
71%
25.8%
82.8% 15.8%
84.2%15.5%
1.7%
18.7%
81.3%
3.2%
33.2%
74.1%
66.8%
22.7%
25.6%
27.6%
3.7%
5.1% 3.2%
DO YOU KNOW ABOUT #AIRMAXDAY EVENT?
DO YOU KNOW OF NIKEID?
HAVE YOU ATTENDED THE #AIRMAXDAY EVENT?
HAVE YOU BOUGHT ANY CUSTOMISED OR PERSONALISED SNEAKERS?
HAVE YOU ATTENDED THE SNEAKER EXCHANGE EVENT?
HAVE YOU HEARD OF YOMZANSI SNEAKERS?
Student
Working / Employed
Self-employed
WHAT IS YOUR
WORK
STATUS
50%
8.3%
41.7%
SNEAKER BRAND?FAVORITE
58.2%
30%
3%
2.7%
2.7%
2%
1.4%
STYLE &
DESIGN
66.9%
15.2%
6.8% 6.1%
4.7%
0.3%
PRODUCT
QUALITY
COMFORT PRICE ADVERT &
PROMO
HYPE
Every Month
Not Often
Every 2/3 Weeks
Every Week
Every Month
Not Often
Every 2/3 Weeks
Every Week
HOW OFTEN DO YOU
BUY SNEAKERS42.9%
38.5%
12.2%
6.4%
Every Month
Not Often
Every 2/3 Weeks
Every Week
75.4%
9.1%
6.1%
5.1%
4.3%
SOCIAL MEDIA
STORE WEBSITES
OTHER
NEWSLETTERS
FRIENDS
7+ years
3-5 years
1-2 years
5-7years
Less than a year
UK9
UK8
UK7
UK6
UK10
UK11
UK4
UK5
UK3
UK12+
35.1%
28%
5%
10.3%
21.6%
OUTFIT BASKETBALL RUNNING
96.5% 2.5% 1%
19.2
%
6.4
%
42.4
%
2%
2.4
%
27.6
%
42.8%
21.2%
13.5%
9.1%
8.1%
3.4%
1.9%
Air Jordan
adidas YEEZY Boost
adidas NMD
Nike Air Max
Nike Air Force 1
Rihanna Creepers
Nike Air Foamposite
20+ 1-5 5-10 10-15 10-20
WHAT FACTORS INFLUENCE YOUR
FOR A SNEAKER?
YOUR CHOICE
WHAT GENRE OF
DO YOU LISTEN TO?
MUSIC
HIP
-HO
P
HO
US
E
OTH
ER
R &
B /
SO
UL
AFR
O-P
OP
KW
AIT
O
HIP-HOP
HOUSE
OTHER
R & B / SOUL
AFRO-POP
KWAITO
YOUR GENDER
84.5% 15.5%
MALE FEMALE
17.5%
21.9%
29.6%
5.7%
47.5%
45.8%
4.1%
2.6%
Online & In-store
From ResellersOnline
In-Store
HOW DO YOU NORMALLY
BUY YOUR SNEAKERS?
WHAT IS YOUR SHOE SIZE?
HOW DO YOU GET
INFORMATION?
SNEAKERS RELEASE DATES
HOW LONG HAVE YOU BEEN
INTERESTED INSNEAKERS AND SNEAKER CULTURE?
WHICH
SOCIAL NETWORKARE YOU MOSTLY ACTIVE ON?
MOST PEOPLE PREFER WEARING
HOW MANY
PAIRS OF SNEAKERS DO YOU OWN?
30.3% 19.9% 13.5% 11.8%
other
8.1% 3.4% 2.7% 2.7% 2% 0.3% 0.2%5.1%
WHICH STORE DO YOU MOSTLY SHOP YOUR SNEAKERS AT?
SNEAKER EXCHANGE VS AIR MAX DAY
WHAT ABOUT THE NEWLY LAUNCHED NIKE ID?
RE-SELLERS AND YOMZANSI SNEAKERS
WHAT IS YOUR
PRIMARY USE WHENWEARING SNEAKERS?
21.9%11.4%
4%1%
3.4%
3.7%
2.7%21.5%
18.2% 12.1%
UK9
UK8
UK7
UK6
UK10
UK11
UK4
UK5
UK3
UK12+
21.9%11.4%
4%1%
3.4%
3.7%
2.7%21.6%
18.2% 12.1%
ONLINE / SOCIAL MEDIA
FRIENDS
OTHER
WORD OF MOUTH
TV/RADIO
81.2%
8.5%
4.6%
4.3%
1.4%
HOW DID YOU HEAR ABOUT
YOMZANSI SNEAKERS?
DO YOU BUYSNEAKERS?
HOW OFTEN
38.5%
42.9%12.2%
6.4%
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The Survey was conducted online with the aim to have more insight information about the South African Sneaker / Culture and what people specifically love about sneakers
The Survey received 3200 submissions.Images Sourced from the Internet.
Copyright © 2016. All Rights Reserved.
SA SNEAKER CULTUREVol. 1
Created by 5@2 Media