GAUTENG

WESTERN CAPE

KWAZULU-NATAL

FREE STATE

LIMPOPO

EASTERN CAPE

NORTH WEST

MPUMALANGA

NORTHERN CAPE

65%

17.5%

4%

3.7%

3.4%

3%

2.4%

1%

0.5%

WHICH PROVINCE

ARE YOU FROM?

WHAT PEOPLE LOVE ABOUT SNEAKERS?FROM BRANDS, PRODUCT QUALITY, STORES AND MORE.

SNEAKER BRAND

18 - 25

25 - 35

18 and under

35+

42.8%

21.9%

29.6%

5.7%

GROUPAGE

YES

NO

MAYBE

YES

NO

MAYBE

YES

NO

MAYBE

YES

NO

MAYBE

}}

}}

}}

}}

DO YOU KNOW ABOUT SNEAKER EXCHANGE EVENT?

DO YOU KNOW ABOUT RE-SELLERS?

70.7%

67.3%

71%

25.8%

82.8% 15.8%

84.2%15.5%

1.7%

18.7%

81.3%

3.2%

33.2%

74.1%

66.8%

22.7%

25.6%

27.6%

3.7%

5.1% 3.2%

DO YOU KNOW ABOUT #AIRMAXDAY EVENT?

DO YOU KNOW OF NIKEID?

HAVE YOU ATTENDED THE #AIRMAXDAY EVENT?

HAVE YOU BOUGHT ANY CUSTOMISED OR PERSONALISED SNEAKERS?

HAVE YOU ATTENDED THE SNEAKER EXCHANGE EVENT?

HAVE YOU HEARD OF YOMZANSI SNEAKERS?

Student

Working / Employed

Self-employed

WHAT IS YOUR

WORK

STATUS

50%

8.3%

41.7%

SNEAKER BRAND?FAVORITE

58.2%

30%

3%

2.7%

2.7%

2%

1.4%

STYLE &

DESIGN

66.9%

15.2%

6.8% 6.1%

4.7%

0.3%

PRODUCT

QUALITY

COMFORT PRICE ADVERT &

PROMO

HYPE

Every Month

Not Often

Every 2/3 Weeks

Every Week

Every Month

Not Often

Every 2/3 Weeks

Every Week

HOW OFTEN DO YOU

BUY SNEAKERS42.9%

38.5%

12.2%

6.4%

Every Month

Not Often

Every 2/3 Weeks

Every Week

75.4%

9.1%

6.1%

5.1%

4.3%

SOCIAL MEDIA

STORE WEBSITES

OTHER

NEWSLETTERS

FRIENDS

7+ years

3-5 years

1-2 years

5-7years

Less than a year

UK9

UK8

UK7

UK6

UK10

UK11

UK4

UK5

UK3

UK12+

35.1%

28%

5%

10.3%

21.6%

OUTFIT BASKETBALL RUNNING

96.5% 2.5% 1%

19.2

%

6.4

%

42.4

%

2%

2.4

%

27.6

%

42.8%

21.2%

13.5%

9.1%

8.1%

3.4%

1.9%

Air Jordan

adidas YEEZY Boost

adidas NMD

Nike Air Max

Nike Air Force 1

Rihanna Creepers

Nike Air Foamposite

20+ 1-5 5-10 10-15 10-20

WHAT FACTORS INFLUENCE YOUR

FOR A SNEAKER?

YOUR CHOICE

WHAT GENRE OF

DO YOU LISTEN TO?

MUSIC

HIP

-HO

P

HO

US

E

OTH

ER

R &

B /

SO

UL

AFR

O-P

OP

KW

AIT

O

HIP-HOP

HOUSE

OTHER

R & B / SOUL

AFRO-POP

KWAITO

YOUR GENDER

84.5% 15.5%

MALE FEMALE

17.5%

21.9%

29.6%

5.7%

47.5%

45.8%

4.1%

2.6%

Online & In-store

From ResellersOnline

In-Store

HOW DO YOU NORMALLY

BUY YOUR SNEAKERS?

WHAT IS YOUR SHOE SIZE?

HOW DO YOU GET

INFORMATION?

SNEAKERS RELEASE DATES

HOW LONG HAVE YOU BEEN

INTERESTED INSNEAKERS AND SNEAKER CULTURE?

WHICH

SOCIAL NETWORKARE YOU MOSTLY ACTIVE ON?

MOST PEOPLE PREFER WEARING

HOW MANY

PAIRS OF SNEAKERS DO YOU OWN?

30.3% 19.9% 13.5% 11.8%

other

8.1% 3.4% 2.7% 2.7% 2% 0.3% 0.2%5.1%

WHICH STORE DO YOU MOSTLY SHOP YOUR SNEAKERS AT?

SNEAKER EXCHANGE VS AIR MAX DAY

WHAT ABOUT THE NEWLY LAUNCHED NIKE ID?

RE-SELLERS AND YOMZANSI SNEAKERS

WHAT IS YOUR

PRIMARY USE WHENWEARING SNEAKERS?

21.9%11.4%

4%1%

3.4%

3.7%

2.7%21.5%

18.2% 12.1%

UK9

UK8

UK7

UK6

UK10

UK11

UK4

UK5

UK3

UK12+

21.9%11.4%

4%1%

3.4%

3.7%

2.7%21.6%

18.2% 12.1%

ONLINE / SOCIAL MEDIA

FRIENDS

OTHER

WORD OF MOUTH

TV/RADIO

81.2%

8.5%

4.6%

4.3%

1.4%

HOW DID YOU HEAR ABOUT

YOMZANSI SNEAKERS?

DO YOU BUYSNEAKERS?

HOW OFTEN

38.5%

42.9%12.2%

6.4%

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The Survey was conducted online with the aim to have more insight information about the South African Sneaker / Culture and what people specifically love about sneakers

The Survey received 3200 submissions.Images Sourced from the Internet.

Copyright © 2016. All Rights Reserved.

SA SNEAKER CULTUREVol. 1

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