McCrindle Research Generations Defined

Post on 29-Nov-2014

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McCrindle Research conducts world class research and communicates the insights in innovative ways. This presentation will assist you in understanding the different generational segments and provide a demographic snapshot of Australia's population.

Transcript of McCrindle Research Generations Defined

Generations Defined

McCrindle Research

2012

Changing Population

Builders Generation

Aged 66+

Builders

4% workforce0% in 2020

Boomers

35% of workforce15% in 2020

Baby Boomers

Aged 47-65

Gen X43% of workforce36% in 2020

Generation X

Aged 32-46

Gen Y

18% of workforce35% in 2020

Generation Y

Aged 17-31

Generation Z

Aged 16 & under

Gen Z

0% of workforce12% in 2020

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