Maximize Your ROI at the Foodservice Produce Expo!

The webinar will begin in a few minutes……

Speakers/Moderators

Jamie Hillegas, CEM, CMPPMADirector of Trade Shows

Julie LucidoMarketing PlusCEO, Art Director

Julie Smith, CEMGESSVP, National Sales

What We’ll Cover Today

Attendee Demographics

75%

25%

Purchasing Authority

Decision Makers

Not Decision Maker

Top Reasons for Attending

How Attendees Measure ROI

CONNECTIONS

Connect With Your Target Audience

Promote your participation on your website and in emails.

Networking Opportunities

Marketing Tools

The Sensory Experience Contest provides a no-cost opportunity to meet face-to-face with a panel of buyers

and industry experts right in your booth.

Sign up by June 14.

Sensory Experience Contest

Searchable Directory Listings

Don’t miss the

deadline!!!

Don’t miss the

deadline!!!

Marketing Tactics that Drive Booth Traffic

2012Attendee

Overall rating

2012Exhibitor

Overall ratingNew Products Showcase 4.03 4.25Drawing/Giveaway 3.71 3.56

Ad in Show Directory 3.34 3.45

Pre-show direct mail piece 3.24 3.83

What’s New?

Save Time and Money

Save Time

Booth Service Orders

Save Time

Save Money

• Discount deadline: July 10, 2013• Ship on weekdays• Transportation Plus (10% savings on Material Handling)• Cartload service (less than 250 lbs)• Packages

Shipping & Material Handling

Food Sampling and Handling

Catering OrdersBooth 1 – 96: Monterey Marriott Booths 97 – 163: Portola Hotel & Spa

FOOD BANK

Onsite Tips

Wrap Up