Maximize Your ROI at the Foodservice Produce Expo! The webinar will begin in a few minutes……
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Transcript of Maximize Your ROI at the Foodservice Produce Expo! The webinar will begin in a few minutes……
Maximize Your ROI at the Foodservice Produce Expo!
The webinar will begin in a few minutes……
Speakers/Moderators
Jamie Hillegas, CEM, CMPPMADirector of Trade Shows
Julie LucidoMarketing PlusCEO, Art Director
Julie Smith, CEMGESSVP, National Sales
What We’ll Cover Today
Attendee Demographics
75%
25%
Purchasing Authority
Decision Makers
Not Decision Maker
Top Reasons for Attending
How Attendees Measure ROI
CONNECTIONS
Connect With Your Target Audience
Promote your participation on your website and in emails.
Networking Opportunities
Marketing Tools
The Sensory Experience Contest provides a no-cost opportunity to meet face-to-face with a panel of buyers
and industry experts right in your booth.
Sign up by June 14.
Sensory Experience Contest
Searchable Directory Listings
Don’t miss the
deadline!!!
Don’t miss the
deadline!!!
Marketing Tactics that Drive Booth Traffic
2012Attendee
Overall rating
2012Exhibitor
Overall ratingNew Products Showcase 4.03 4.25Drawing/Giveaway 3.71 3.56
Ad in Show Directory 3.34 3.45
Pre-show direct mail piece 3.24 3.83
What’s New?
Save Time and Money
Save Time
Booth Service Orders
Save Time
Save Money
• Discount deadline: July 10, 2013• Ship on weekdays• Transportation Plus (10% savings on Material Handling)• Cartload service (less than 250 lbs)• Packages
Shipping & Material Handling
Food Sampling and Handling
Catering OrdersBooth 1 – 96: Monterey Marriott Booths 97 – 163: Portola Hotel & Spa
FOOD BANK
Onsite Tips
Wrap Up