Mastering Social Media Strategies

What we’ll talk about…

• Leveraging LinkedIn

• Figuring out Facebook

• Tinkering with Twitter

• Jumping on the Job Boards

Real Conversations. Real-time Recruiting.

Are you Linked In?

Connect to candidates through 1, 2, 3, 4, 5, 6 degrees

Join groups to post jobs for free

Think about where your candidates hang out…

Professional Organizations

Media Outlets

Extracurricular Activities

Local Clubs

Connect to members of groups

Use Q & A to send free inMail

Facts about Facebook

Separate your candidates from your other contacts.

Create a facebook list to stay organized.

Niche professional groups for specific skills

Send messages.

Resist friend requests to avoid spamming.

Will tweet for jobs

Don’t be afraid of the big, bad bird

Reply to other with @usernameSend direct messages for privacy

Search relevant keyword phrases

Organize your contacts with lists

• Post once per day

• Share insight AND job postings

• List other ways to connect

Twitter keyword search for live results

Get results delivered to your inbox

Bored with Job Boards?

Specialty Job BoardsIndeedDiceRealMatchJobFoxDoostangBeyondLaddersVaultJobs in PodsComputerWorkCareerOneStopGlassDoorSimplyHiredThingamajob

Tagline: Logon. Listen. Apply

Key features: Podcasts recorded with employers let job seekers hear about open positions, company culture and desired skills or candidates.

Fun fact: Site creators encourage employers to have both hiring managers and front-line employees take part in the podcasts to give job seekers more insight into the company.

Jobs listed: Podcasts feature jobs by state, type and company, such as AT&T, IBM and Intel.

NINGNiche networking

Interest groups

User groups

Companies

Industry-Specific Social Networks

Questions?©Copyright 2009 RSACorp

@HollystarPR

Holly Gunn

www.linkedin.com/hollyegunnHolly GunnMarketing Manager