Marques dElegance General Information & Sponsorship Presentation 2014

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Marques d'Elegance is a three (3) day event held each summer in Burlington Ontario. It is one of the largest gatherings in Canada of private owners of Ferrari, Lamborghini, Maserati . The weekend includes two Galas, a Street fest of performance vehicles and a Marques d'Elegance at the palatial Paletta Mansion.

Transcript of Marques dElegance General Information & Sponsorship Presentation 2014

Marques d’Elegance 2014

Sponsorship Opportunities

2013 Highlights

• 3 Day Event• Exceptional turnout to all programs• Inaugural “Ferraris Take Flight Gala”• Inaugural Street Fest• Inaugural Motorsport Alley Displays• Inaugural Saturday Night Evening of

Luxury Gala• 2nd Annual Sunday Marques d’Elegance

Ferraris Take Flight 2013

Held at Canadian Warplane Heritage Museum• Ferraris placed amongst priceless Canadian heritage airplanes i.e

Lancaster • Exclusive Sponsor Presentatations• Fashion show• Hors d’oeuvres, gourmet foods stations• Complimentary Fine Wines, cocktails, and tastings• Swag Bags• 17 Piece Swing Band• Silent Auction• Art Exhibit

2013 images

2013 images

Street Fest 2013

Brant Street – downtown Burlington• Exotics, Rare Collector Cars, Tuners & Hot Rods, • Motorsport displays• Sponsor presentations• Vendor exhibits• Exotic car rides for charity• Dealership test drive programs• Beer/Wine and food garden• Our community – devoted to charities

2013 images

2013 images

Saturday Night “An Evening of Luxury” Gala 2013

Burlington Performing Arts Centre• Sponsor vehicle displays inside, outside and on main stage of venue• Exclusive VIP reception for sponsor• Hors d’oeuvres & canapés• Tastings – scotch and wine• Gourmet Food stations • Fashion show• Silent Auctions• Live Jazz Band • Art Exhibit • Swag bags• Exclusive product displays

2013 images

Sunday’s Marques d’Elegance 2013

Paletta Lakefront Mansion - Burlington• Registered Ferraris, Maserati's, Lamborghinis Aston Martin, Audi, Bentley,

Cadillac, McLaren, Porsche, for judging • Sponsor displays and presentations• Private VIP Paddock Club for drivers, guests and sponsors with gourmet foods and

wines• Private Wine tasting rooms• Fine Cigars• Tiffany Awards • Wine/Beer and food garden • Vendors market • Art Exhibit and Silent Auctions • Exclusive fine jewelry offerings• Fashion shows

2013 images

2013 images

2013 Media Support

Radio Advertising: Giant 91.7 100 x 30sec spots week of the eventImpressions: 240,000

Magazine Cross -Promotion: Forum Magazine(x 3)Impressions/Circulation: 60,000

Magazine Cross -Promotion: Snap Magazine(x 9)Impressions/Circulation: 135,000

Magazine Advertising: Autism Matters Impressions/Circulation: 10,000

Newspaper Advertising : Hamilton Spec./NY Times SupplementImpressions/Circulation 592,000

Media CoverageSnap Burlington, Oakville, Milton, St Catharine's , Niagara Falls: 135,000 cir.Burlington Post: 76,000 circulation

Online MediaFacebook, Twitter, Pinterest, Ferrari Club e-zines , Ferrari & exotic car owner chat rooms, Automotive media , Luxury media

2013 Online Media Coverage

2013 AccoladesGreat event. We made a lot of new contacts for our business.Beth Norton, Specs on Pearl

Awesome Event. We were able to reestablish our Vice product and introduce it to a whole new cliental. Kristen Pizzale Vineland Estates…

Marques d’Elegance provides me an opportunity to give back to community along with thank my clients and create more. Sam Nissen Cross Avenue Auto…

Great weekend! this event has always allowed me to meet my targeted Demographic audience and have a lot of fun doing it, RBC Wealth Management Ken Aquino

We have been involved since day one and have enjoyed seeing the event grow we have Mercedes Benz Burlington

2013 CharitiesMarques d’Elegance provides for charitable contributions as part of our program mission.In 2013 the following charities benefited from our events and our participants’ generosity.Over $37,000. has been raised for charities in the past two years.

Carpenter Hospice Autism Ontario

Street Fest Attendee Demographics

18-2425-3435-4445-5455-6465+

Age

20%

16%

34%

28%

HS DiplomaSome Colege / UniversityCollege DiplomaUniversity Degree

Average Education

Exotic Car Owner DemographicsActive, affluent professionals who are socially and culturally oriented with upscale interests, including travel, financial investments, golf and the performing arts. In general, they appreciate beauty and quality and expect the finest in food, clothing, products, services, housing and life experiences. Exotic car ownerships are their enjoyment, their special interest, their avocation.

Today, the typical Exotics buyer spends between $150,000 and $250,000 for a new vehicle. Buyers of vintage exotics spend as much as $1,000,000 or more for the privilege of ownership and over $1,000,000 for one-of-a-kind vehicles and race cars. 81% own more than one exotic car.

42% are Presidents and CEO's of businesses with average annual gross revenues between $5M to $75M.

15% are professionals in the medical field (most are specialists).

12% are professionals in the legal field (most are partners).

Average annual income: $ 570,000Average net worth: $ 4,500,00045 is the median age95% are male92% are college educated80% are married78% use financial management services56% travel for business once per month

Marques d’Elegance 2014

August 22, 23 & 24, 2014

2014 Sponsorship Opportunities

Presenting Sponsor Gold Sponsor Silver Sponsor Bronze SponsorCategory Sponsor

2014 Branding Opportunities

Product Sampling/Tastings

Branded Gift Bags

Silent Auction Items

Activity Sponsor Branded Vehicle on Display

Signage placement throughout

Event

Ron Baker416.451.4287 (Mobile) 289-812-3860 (Office)ron@dr-iv-en.com