Marques dElegance General Information & Sponsorship Presentation 2014
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Marques d'Elegance is a three (3) day event held each summer in Burlington Ontario. It is one of the largest gatherings in Canada of private owners of Ferrari, Lamborghini, Maserati . The weekend includes two Galas, a Street fest of performance vehicles and a Marques d'Elegance at the palatial Paletta Mansion.
Transcript of Marques dElegance General Information & Sponsorship Presentation 2014
Marques d’Elegance 2014
Sponsorship Opportunities
2013 Highlights
• 3 Day Event• Exceptional turnout to all programs• Inaugural “Ferraris Take Flight Gala”• Inaugural Street Fest• Inaugural Motorsport Alley Displays• Inaugural Saturday Night Evening of
Luxury Gala• 2nd Annual Sunday Marques d’Elegance
Ferraris Take Flight 2013
Held at Canadian Warplane Heritage Museum• Ferraris placed amongst priceless Canadian heritage airplanes i.e
Lancaster • Exclusive Sponsor Presentatations• Fashion show• Hors d’oeuvres, gourmet foods stations• Complimentary Fine Wines, cocktails, and tastings• Swag Bags• 17 Piece Swing Band• Silent Auction• Art Exhibit
2013 images
2013 images
Street Fest 2013
Brant Street – downtown Burlington• Exotics, Rare Collector Cars, Tuners & Hot Rods, • Motorsport displays• Sponsor presentations• Vendor exhibits• Exotic car rides for charity• Dealership test drive programs• Beer/Wine and food garden• Our community – devoted to charities
2013 images
2013 images
Saturday Night “An Evening of Luxury” Gala 2013
Burlington Performing Arts Centre• Sponsor vehicle displays inside, outside and on main stage of venue• Exclusive VIP reception for sponsor• Hors d’oeuvres & canapés• Tastings – scotch and wine• Gourmet Food stations • Fashion show• Silent Auctions• Live Jazz Band • Art Exhibit • Swag bags• Exclusive product displays
2013 images
Sunday’s Marques d’Elegance 2013
Paletta Lakefront Mansion - Burlington• Registered Ferraris, Maserati's, Lamborghinis Aston Martin, Audi, Bentley,
Cadillac, McLaren, Porsche, for judging • Sponsor displays and presentations• Private VIP Paddock Club for drivers, guests and sponsors with gourmet foods and
wines• Private Wine tasting rooms• Fine Cigars• Tiffany Awards • Wine/Beer and food garden • Vendors market • Art Exhibit and Silent Auctions • Exclusive fine jewelry offerings• Fashion shows
2013 images
2013 images
2013 Media Support
Radio Advertising: Giant 91.7 100 x 30sec spots week of the eventImpressions: 240,000
Magazine Cross -Promotion: Forum Magazine(x 3)Impressions/Circulation: 60,000
Magazine Cross -Promotion: Snap Magazine(x 9)Impressions/Circulation: 135,000
Magazine Advertising: Autism Matters Impressions/Circulation: 10,000
Newspaper Advertising : Hamilton Spec./NY Times SupplementImpressions/Circulation 592,000
Media CoverageSnap Burlington, Oakville, Milton, St Catharine's , Niagara Falls: 135,000 cir.Burlington Post: 76,000 circulation
Online MediaFacebook, Twitter, Pinterest, Ferrari Club e-zines , Ferrari & exotic car owner chat rooms, Automotive media , Luxury media
2013 Online Media Coverage
2013 AccoladesGreat event. We made a lot of new contacts for our business.Beth Norton, Specs on Pearl
Awesome Event. We were able to reestablish our Vice product and introduce it to a whole new cliental. Kristen Pizzale Vineland Estates…
Marques d’Elegance provides me an opportunity to give back to community along with thank my clients and create more. Sam Nissen Cross Avenue Auto…
Great weekend! this event has always allowed me to meet my targeted Demographic audience and have a lot of fun doing it, RBC Wealth Management Ken Aquino
We have been involved since day one and have enjoyed seeing the event grow we have Mercedes Benz Burlington
2013 CharitiesMarques d’Elegance provides for charitable contributions as part of our program mission.In 2013 the following charities benefited from our events and our participants’ generosity.Over $37,000. has been raised for charities in the past two years.
Carpenter Hospice Autism Ontario
Street Fest Attendee Demographics
18-2425-3435-4445-5455-6465+
Age
20%
16%
34%
28%
HS DiplomaSome Colege / UniversityCollege DiplomaUniversity Degree
Average Education
Exotic Car Owner DemographicsActive, affluent professionals who are socially and culturally oriented with upscale interests, including travel, financial investments, golf and the performing arts. In general, they appreciate beauty and quality and expect the finest in food, clothing, products, services, housing and life experiences. Exotic car ownerships are their enjoyment, their special interest, their avocation.
Today, the typical Exotics buyer spends between $150,000 and $250,000 for a new vehicle. Buyers of vintage exotics spend as much as $1,000,000 or more for the privilege of ownership and over $1,000,000 for one-of-a-kind vehicles and race cars. 81% own more than one exotic car.
42% are Presidents and CEO's of businesses with average annual gross revenues between $5M to $75M.
15% are professionals in the medical field (most are specialists).
12% are professionals in the legal field (most are partners).
Average annual income: $ 570,000Average net worth: $ 4,500,00045 is the median age95% are male92% are college educated80% are married78% use financial management services56% travel for business once per month
Marques d’Elegance 2014
August 22, 23 & 24, 2014
2014 Sponsorship Opportunities
Presenting Sponsor Gold Sponsor Silver Sponsor Bronze SponsorCategory Sponsor
2014 Branding Opportunities
Product Sampling/Tastings
Branded Gift Bags
Silent Auction Items
Activity Sponsor Branded Vehicle on Display
Signage placement throughout
Event
Ron Baker416.451.4287 (Mobile) 289-812-3860 (Office)[email protected]
