Welcome to our

presentation

WE ARE…….

Md. Noor ImranRasel Ahamed BappyKaniz Fatema Kona Imran HossainAysha Akter Shimu

Our topic:

Coca-Cola:

Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Coca-Cola is a carbonated soft drink sold in the stores, restaurants, and vending machines of more than 200 countries.

Historical Background of Coca-Cola:

COMPANY HISTORY HISTORY OF BOTTLING INTERESTING INFORMATION ON ORIGIN & BACKGROUND OF COCA-COLA

COMPANY HISTORY:

The Coca-Cola Company is one of the world's largest food and beverage companies. The companies main office is located in Atlanta, Georgia, U.S.A. In 1884 a pharmacist named John Smith Pemberton invented a wine which he named the Pemberton French wine coca, he later developed a non alcoholic drink made from the coca leaves of south America which was flavored with kola nuts, hence the word coca cola, marking the start of the giant company we know today.

Coca-Cola Bottles1894 WAS THE FIRST TIME COCA-COLA WAS BOTTLED

1894- early 1900s 1905-1916 1915- today

The Mission Statement of the Coca Cola Company:

1. To refresh the world...2. To inspire moments of optimism and

happiness...3. To create value and make a difference.4. Consumer demand drives everything we do. 5. Brand Coca Cola is the core of our business.

The Mission Statement of the Coca Cola Company:

6. WE WILL BE THE BEST MARKETERS IN THE WORLD.

7. WE WILL THINK AND ACT LOCALLY.

8. WE WILL LEAD AS A MODEL CORPORATE CITIZEN .

Management of Coca-Cola Company:

•Chairman Board of Governor

•Vice. Chairman and chief operting officer

•Executive Vice Presidents

•Senior Vice Presidents

• Vice Presidents

PRODUCTION OF COCA-COLA:

Elements of products:

Carbonated water

Phosphoric acid v. Caramel (E 150d)

Sugar (sucrose or high-fructose corn Syrup depending on country)

Natural Flavoring Caffeine

Production Process

A can of Coke (12 fl ounces/355ml) has 39 grams of carbohydrates (all from sugar,

approximately 10 teaspoons.), 50 mg of sodium, 0 grams fat, 0 grams potassium, and 140

calories.

Types of Products: • There are more than 300 brand of the Coca Cola Company,

which are currently in use throughout the world. This company not only deals in the carbonated drinks but also other drinks & Water.

Brand Portfolio Name Lunched Picture

Coca- Cola 1886

Caffeine-Free Coca-Cola 1983

Coca-Cola With lemon

2001

Coca-ColaVanilla

2002

Coca-Cola marketing strategy:

Coca-Cola marketing strategy:

1. Argument for standardization:

Converging customer needs and preferences.Economies of scale/experience.Technological viability.

Coca-Cola marketing strategy:

Arguments for Adaptation:

Consumer DiversityDifferences in Infrastructure and Regulations

Slogans•1963 “Things Go Better With Coke.”

•1975 “Look Up America”

•1979 “Have a Coke and a Smile”

•1982 “Coke Is It!”

•1987 “You Can’t Beat the Real Thing”

•1993 “Always Coca-Cola”

•2007 – “Live on the Coke Side of Life”

•2009 – “Open Happiness

•2010 – “Twist The Cap To Refreshment”

•2011- "The Coke Side of Life"

Product Selling & Advertising:

PROMOTION STRATEGIES:

Getting shelves.Eye Catching Position.Sale Promotion.UTC Scheme.

DISTRIBUTION CHANNELS:

Direct selling.Indirect selling.

ADVERTISEMENT:

• Print media• Pos material• TV commercial• Billboards and holdings

SALES PROMOTION ACTIVITIES:

Coca-Cola Cricket:Coca-Cola Concerts:Coca-Cola Food Mela:

Brand Differentiation:

Coca Cola’s Brand Pepsi’s Brand

Why we choose Coca-Cola as a brand not Pepsi:

Why we choose Coca-Cola as a brand not Pepsi:

CRITICISM OF COCA-COLA:

Health effects Environmental issues

Economic business practices

Employee issues

Boycotts and controversies

ENVIRONMENTAL ISSUES:

Pesticide use Water use Packaging

ECONOMIC BUSINESS PRACTICES:

Monopolistic Marketing

RECOMMENDATIONS:

Coca Cola Company should try to emphasis more on providing their infrastructure in the market to facilitate their customers.

Marketing team should try to increase the availability of Coke in rural areas.

They should also focus the old people.

So… “Jo chaho ho jaye

Coca-Cola enjoy”