Cocacola presentation
description
Transcript of Cocacola presentation
Madan Kafle
John Pemberton
Founder of Coca-Cola
Founded in 1886 Columbus, Georgia
Brand Color
Caramel E-150d
Official Site
www.coca-cola.co
Historical Development
USA
line
Orange Lemon
Cola Raspberry Cheery Vanilla
Flavors
Related Products
Brand History and Portfolio
1886Birth at a soda function in Atlanta, GeorgiaFirst advertisement announcing Coca Cola as a Delicious and Refreshing Beverage
1887 Coupon are used to first promotion
1891 Calendars are used in advertisement by Asa Calendar
18911893 Trademark registered in US patent office
1903 Annul sales of Coca Cola hit the 1 million gallon mark
1913Company has grown, distributed via 2300 wholesalers by more than 415000 retailers
1913 First used slogan ‘Thirst Knows No Season’www.coca-cola.co
1927 Company begins sponsoring its first radio program ‘Vivian the Coca-Cola Girl’
1928 Begins long term associations with Olympic Games by sponsoring drinks
1945 Coke became registered TM of the Coca-Cola Company
1950first product to appear on the cover of Time magazine and first TV commercial for Coca-Cola broadcast
1959 Coca-Cola distributed by network of 1700 bottlers in more than 100 countries
2002 Coca-Cola company sponsors the FIFA World Cup
2011 Celebrates 125 years of brand Coca-Cola
www.coca-cola.co
Brand Logo
SymbolPackaging
SlogansTrademark
Sub Brands
Mission and Vision
Provide a wide variety of quality, refreshing with nutritional and
ingredient information so consumers can make informed
beverage choices
Commitment
To refresh the world
To inspire moments of optimism and happiness
To create value and makea difference
Be a great place to work where people are inspired to be the best they can be
Be a responsible citizen that makes a difference by helping build and support sustainable communities
Be a highly effective, lean and fast-moving organization
Portfolio, Partners and ProfitBring to the world a portfolio of quality beverage
brands that anticipate and satisfy people's desires and needs
Nurture a winning network of customers and suppliers, together we create
mutual, enduring value
Maximize long-term return to shareowners while being mindful of overall
Analytically Coca ColaInternal AnalysisNegative PublicityGood Financial PerformanceWorld Leader in Soft Drink IndustryWide Geographic CoverageSluggish Performance in North AmericaLack of Diversification
External AnalysisLow Threat of New EntrantsStrong Threat of SubstitutesLow Threat of SuppliersModerate Bargaining Power of BuyersStrong Competitive Rivalry