Marketing in the

21st Century

Hello!I am Jim Socci

I am here because I love to give presentations.

You can find me at:@artistictoy.com

Let’s start with a simple ?

Why?

“Marketing can be thought of as a never-ending process of looking outward toward the

marketplace, inward toward the business, and reconciling these two views in order to optimize

the business performance.”

Advertising is NOT

MARKETING

So what’s the difference?

21st Century Business Challenges

More Creative Options

Social Media Streamlines Word of Mouth

More Consumer Choices

More Communication Choices

Buyers with Less Time

More Discrentionary Income

Tried & True Marketing TechniquesSTILL WORK !

SOLUTION: Continual Focus on Results

➜Listen to Marketplace➜Discover Client Pains➜Connect to Corporate Vision➜Communicate Solutions

Integrated Marketing Strategy

Our Objectives & Value Add:

Find and deliver Promo Products that deliver WOW reactions when your brand story is told. 1. Recommend products that ALIGN with platform. 2. Source highest quality products meet SAFETY

regulations. 3. INTEGRATE the products into branding strategy

for seamless distribution, storage, fulfillment. 10

Why Promotional Products?1. - Used alone increase brand interest 69%2. - When integrated with print ads generate more

favorable attitudes.3. - 88% of recipients recall advertisers name.4. - 47% of recipients keep product for more than 1

year.➜ 62% could recall the message

*Source: 2006 study of 18-34 year olds conducted by researchers at Louisiana State University and University of Texas at San Antonio 11

Where to integrate products?

12

Uses Uses

1. Brand Awareness 6. Employee Relations Events

2. Tradeshows 7. Not for Profit Programs

3. New Customer Generation 8. New Product / Service Introduction/Online Sales

4. Dealer / Distributor Programs

9. Employee Service Awards

5. Public Relations 10.

Customer Referrals

Developing a Promo Product Strategy

➜ The 5 Most Popular Promotional Products

13

Product Buyers Using

1. Wearables 30%

2. Writing Instruments 9%

3. Bags 7%

4. Calendars 7%

5. Drinkware 7%

Source: 2011 Estimate of Promotional Products Distributor Sales

It’s Not Hocus Pocus… It’s Focus!

Your Story

Communication Tools

Tweak Until Get Results

Questions to spark conversation:

➜ Who works with an Advertising Agency?

➜ Is your Advertising Agency working with your Promotional Consultant to help tell a better story?

➜ What is the primary difference between your Ad Agency and Promo Products Company?

➜ What is your purpose on the tradeshow floor today?

Thanks!Any questions?

You can find me at:@artistictoyjsocci@artistictoy.com