Post on 17-Oct-2014
description
MARKETING
Marketing apps bring the richness and expectations of mobile apps to web experiences. They engage with visitors at a much more meaningful level than cookie-cutter websites and landing pages. Most provide highly valuable segmentation and sales enablement data that can be leveraged within CRM and marketing automation platforms.
How to turn interaction into business action
90%
Positive ROI DoubleResults
73% 95%
Would Recommend
More leads. More branding.More revenue.
3 things you should know about ion
ion is a marketing platform used by hundreds of global brands and agencies to create and test app-like digital experiences that generate leads, enhance brands, and drive revenue.
Call 1.888.ion.idea (466.4332) or +1.561.394.9484 or get started at meet.ioninteractive.com/getstarted
Idea 9: Survey
Question 1
Next
Which of the following trends will have the greatest impact on HR next year?
1 2 3 4 5
lightbox gate added before the survey
HR SURVEY
HR Survey
Get Started
We’re surveying HR Professionals about recent trends
Takes 5 minutes Receive the HR Practices Research Report
HR Survey
Get Started
We’re surveying HR Professionals about recent trends
Takes 5 minutes Receive the HR Practices Research Report
strategic questions
O�shore OutsourcingHealthcare ReformTax IncentivesEqual Opportunity Act ChangesUnemployment Repurcussions
answers identify pain points
Name
Company
Start the SurveyGet the FREE Report at the end of the survey
Begin Survey
Surveys in a marketing context can be more persuasive than ordinary research surveys. When a survey is strategically designed to focus on pains that can be relieved by the brand behind it, the survey can become an engaging and educational marketing vehicle.
Idea 8: Voting
Voting for preferences can be an easy-to-tap motive for visitors. Extending the experience to show how the visitor’s vote compared to the votes of others can further deepen interest and desire. When marketers design the alternatives between which visitors are being asked to vote so they have meaningful tie-ins to marketing strategy and selling propositions, the engagement in voting becomes engagement in the brand.
Get the FREE Report
Company
FREE Report
Name
LinkedIn Ads
Online Headhunting
IndustrySpecific Ads
Vote Now:
choices tie in to company services multiple selling propositions
EmployeeRe�erals
A
C
B
D
The results:
Vote for the most e�ective source of applicants:
Employee ReferralsD
B
D
50%25%
12.5%
12.5%
A
C
Enter to win a year of FREE HR Software
Idea 7: Contest
Win $500What is the #1 best benefit to attract new talent?
1 2 3 4
Company
Email Job Role
Test your recruiting knowledge and you could win $500!
Enter to win now!
Enter Contest
data for marketing automation & sales enablement
short, concise form data can be passed into CRM
Health CareA
RetirementB
Wellness ProgramCEnter all the questions correctly and you could win $500!
Question 1:
Knowledge-driven contests engage participants by incentivizing them to compete. Aligning the contest with marketing propositions— either by exposing pains or solutions within the content of the contest — involves and educates participants. Contests can be valuable sources of engagement and data from highly qualified prospects.
Idea 6: Game
Download the FREE Report
Company
Download
Name
Relocation
Compensation Package
Benefits Package
503 corporate recruiters were asked what their greatest challenge was...
playful and engaging layout directional cue to upsell full report
Work Environment
A
C
B
D
You are Correct!
Survey results reveal thatbenefits play the mostchallenging role in the recruiting process.
Benefits PackageThe answer is:B
The Game of HR
Which do you think it was?
Learn all the answers in this FREE report
Games are entertaining ways to engage, educate and convert prospects. In answering, participants are exposed to shared pains, problems and solutions that drive demand. Simple guessing games provideanother way to communicate strategically compelling information— for example, guessing how much time is saved on average by users of a solution — and tying that back to real research.
Idea 5: Configurator
Configurators are specific types of wizards that allow participants to assemble or package products and/or services. By answering a series of self-evaluation questions, they can be presented with a more targeted and specific offering.
Step 1: How many employees do you have?
Step 2: How many will you recruit in the next 12 months?
Step 3: Select the type of package best fits your needs?
Number of employees in your company:
1 2 3 1 2 3 1 2 3
Name
Company
Phone
Include features & benefitsto distinguish package choices
RFP Lightbox with contentbased on answers & selections
Start
# of Employess
Number of employees you will be recruiting:
Next
# of Recruits
Initiate engagement with a basic question
RECRUITING EMPLOYEESNUMBER OF EMPLOYEES SELECT YOUR PACKAGE
Do it Yourself Select
We help Select
We do it all SelectContact Sales
Request aProposal
For a “Do it Yourself” Planfor 50 Employees
Idea 4: Calculator
Price ‘ball parking’ lets you price-qualify leads without giving them personal pricing. It uses some basic axes upon which to assess and offer a price range or ball park. This provides the immediate gratification that B2B buyers crave while allowing sales to continue to build value prior to delivering a specific price quote.
Estimate your price Your Approx. Price is
EstimateEnter Amount
1 2
Company
Email Job Role
1 2
Get Instant Estimate
How many unique visitors do you drive to your landing pages each month?
$1,295 — $1,895
Request a Proposal
✓✓
✓✓
Get Proposal
per month
dynamic price range based off answer
prominent, simple form RFP incentive for more detailed pricing
Idea 3: Quiz
Quizzes are a great way to engage and educate participants — giving them valuable insights and advice, while marketers get high-value visitor profiling and segmentation data. You can then use that data to drive targeted marketing automation programs and to surface warmer leads to sales with pre-fab insight into pains.
1 2 3 4LANDING PAGE QUIZ1 2 3 4
simplifiedchoices
packageresults
LANDING PAGE QUIZ
recommendations based on score results
Question 1:How strong is the message match between your ad & your landing page?
Your Score:
Below are ways to improve your pages based on theanswers to the quiz.
18Needs Improvement!
Not so good
So-so
Great!
Get Results via Email
Company
Get Results
Name
LPAD
Idea 2: Conversion PathFREE HR White Paper
Benefits that help
FREE White Paper
Company
Retain Employees
White Paper
White Paper
Name
Learn New Ways to
FREE White Paper
Company
Recruit TalentWhite Paper
Name
White Paper
HR Professionals:
FREE FREE
Recruiters:
self-segmentation
Visual prominence of incentive
I NEED TO
RECRUITI NEED TO
RETAIN
A conversion path lets a visitor self-segment into one of two buckets. This choice is communicated via a click — not a form. The post choice page is then more specific to the visitor’s interest and more likely to convert their initial engagement into conversion. Conversion paths are mutually beneficial — giving marketers valuable segmentation data tied to the resulting lead record and tied back to the referring source of traffic.
Which HR topic would you like content on?
Recruiting Talent
Retaining Talent (HR Benefits)
1 2 3
Which topics interest youwithin recruiting?
International
Technical
Executive
1 2 3
FREE White Paper
1 2 3
Get the FREEWhite Paper
2014 Recruiting Trends
Download
White Paper
Name
short & sweet form to get the content
Progression bar
RECRUITING TALENT RECRUITING EXECUTIVE TALENT
Idea 1: Content Wizard
Rather than showing long list pages of white papers and webinars to wade through, content wizards let participants drill down to their favorite content and provide a more enjoyable and personal user experience. And, as you associate the data collected to the lead record, you can also tie that data back to the referrers that drive the traffic.