Driving traffic-apps-mobiles-sites-infographic
1
PAID MEDIA OWNED MEDIA EARNED MEDIA PLANNING YOUR MOBILE CAMPAIGN Includes all the display media seen on websites, apps, posters, e-mail messages as well as TV Commercials, Radio and more. Consists of all the websites, apps, mobile sites, Facebook pages and blogs that your brand owns and manages. One of the most powerful types of media because it is the kind that you get through recommendations, public relations, sharing, organic search traffic, and news articles. Added plus... it’s FREE! F a c e b o o k A p p S t o r e B l o g s S i t e s M e d i a V i r a l M a r k e t i n g S EO F e a t u r e d A p p S t o r e I n d o o r P r i n t A d . O u t d o o r A d . T e l e v i s i o n G o o g l e A d m o b T a p j o y W e b s i t e S l i d e s h a r e Y o u T u b e V i d e o E - m a i l N e w s l e t t e r S o c i a l M e d i a CONTENT What is said and how it is said is IMPORTANT DESIGN VISUALS give your brand a personality BECOME A CONTENT CREATOR LOVE AT FIRST SITE CONTENT WHEN WRITING, APPEAR HUMAN TRY NOT TO ATTACH EVERY POST WITH A CALL TO ACTION START A CONVERSATION WITH YOUR USERS 01 02 03 You need to use solutions that will allow you to TRACK AND ANALYZE YOUR TRAFFIC TO OPTIMICE IT. Analytics GOLDEN GEKKO IS A LEADING MOBILE SOLUTION PROVIDER OF NATIVE APPS, HTML5, MOBILE WEB AND BACKEND PLATFORMS. OUR 150+ CLIENTS INCLUDE BUDWEISER, TELEFONICA, SAMSUNG, JAGUAR, HEATHROW AIRPORT, VODAFONE, UNILEVER, P&G AND H&M. SOURCES: Techcrunch, Admob, Econsultancy, Mobilemarketer, Pocketgamer, Trutower, Appannie, Facebook, Jeffhasen, Marks and Spencer, Denizencompany, Theverge, Dishmo, Alexa, Itunes, Vimeo, Forbes, Nielsen, Adage, Nestivity, Cmbinfo, Appreviewcentral, PhoneArena.com, Flurry and Gartner. Be sure to have at least a landing page that is mobile-friendly and includes app download link. Remove a user from your mailing list if they request to stop reciving newsletter or sms messages. Don’t forget to freshen up your promotional efforts and track result. MARKETING PITFALLS HALF-BAKED CALLS TO ACTION HOLDING YOUR USERS HOSTAGE ONE-TIME EFFORT It’s all about the packaging. Your product (the app) plus any visual elements. CONTEXT Through visuals you can show the context of your app. Let the user know what your app is, why they need it and how to use it. 1.9 & EXECUTION MEASURE IMPACT & OPTIMIZE MARKETING PITFALLS & 9.5 8.2 9 10 in Digital distribution is changing the way the world does business. + 2 48% WEATHER REFERENCE 3.7 3.4 73 63 55 70 61 54 NEWS TRAVEL 5.2 2.6 73 57 50 60 51 45 SPORTS: SCORES 4.8 67 58 51
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Transcript of Driving traffic-apps-mobiles-sites-infographic
PAID MEDIA
OWNED MEDIA
EARNED MEDIA
PLANNING YOUR MOBILE CAMPAIGN
Includes all the display media seen on websites, apps, posters, e-mail messages as well as TV Commercials, Radio and more.
Consists of all the websites, apps, mobile sites, Facebook pages and blogs that your brand owns and manages.
One of the most powerful types of media because it is the kind that you get through recommendations, public relations, sharing, organic search traffic, and news articles. Added plus... it’s FREE!
App Sto
re
Blogs Site
s
Media
Viral Mar
ketin
g
SEO Featured
App
S
tore
Indoor Prin
t Ad.
Outdoor A
d.
Television
Google Ad
mob
Tapjoy
Website
Slideshar
e
YouTube V
ideo
E-mail New
slet
ter
Social Med
ia
CONTENTWhat is said and how it is said is IMPORTANT
DESIGNVISUALS give your
brand a personality
BECOME A CONTENT CREATORLOVE AT FIRST SITE
CONTENT
WHEN WRITING, APPEAR HUMAN
TRY NOT TO ATTACH EVERY POST WITH A CALL TO ACTION
START A CONVERSATION WITH YOUR USERS
01 02 03
You need to use solutions that will allow you to TRACK AND ANALYZE YOUR TRAFFIC TO OPTIMICE IT.
Analytics
GOLDEN GEKKO IS A LEADING MOBILE SOLUTION PROVIDER OF NATIVE APPS, HTML5, MOBILE WEB AND BACKEND PLATFORMS. OUR 150+ CLIENTS INCLUDE BUDWEISER, TELEFONICA, SAMSUNG, JAGUAR, HEATHROW AIRPORT,VODAFONE, UNILEVER, P&G AND H&M.
SOURCES: Techcrunch, Admob, Econsultancy, Mobilemarketer, Pocketgamer, Trutower, Appannie, Facebook, Jeffhasen, Marks and Spencer, Denizencompany, Theverge, Dishmo, Alexa, Itunes, Vimeo, Forbes, Nielsen, Adage, Nestivity, Cmbinfo, Appreviewcentral, PhoneArena.com, Flurry and Gartner.
Be sure to have at least a landing page that is mobile-friendly and includes app download link.
Remove a user from your mailing list if they request to stop reciving newsletter or sms messages.
Don’t forget to freshen up your promotional efforts and track result.
MARKETING PITFALLS
HALF-BAKED CALLS TO ACTION
HOLDING YOUR USERS HOSTAGE
ONE-TIME EFFORT
It’s all about the packaging. Your product (the app) plus any visual elements.
CONTEXTThrough visuals you can show the context of your app.
Let the user know what your app is, why they need it and how to use it.
1.9
&
EXECUTION
MEASURE IMPACT& OPTIMIZE
MARKETING PITFALLS
&9.58.2
9 10in
Digital distribution is changing the
way the world does business.
+2
48%
WEATHER REFERENCE
3.7 3.4
73 6355
70 6154
NEWS TRAVEL
5.2 2.6
73 5750
60 5145
SPORTS:SCORES
4.8
67 5851
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