Mihai Aperghis

CREATIVE

MARKETING & PR

TECHNICAL

On-page

Research

Analysis

Audience

Content Strategy

Content Optimization

Content Marketing

Targeted Outreach

Social Media

The SEO Specialist Skillset

SEO Knowledge

Staying up-to-date

Getting Experience

How do I get there?

The Basics

• Google SEO Starter Guide

• Moz Beginner’s Guide to SEO

• Search Engine Land’s Guide to SEO

• Moz Academy (Paid)

• DistilledU (Paid)

Search Engine Optimization Starter Guide (GOOGLE)

Basics

• HTML

• Navigation

• Content

• Accessibility

• Mobile

• Promotion

Beginner’s Guide To SEO (MOZ)

Basics

• Search Engines

• On-page

• KW Research

• Usability & Content

• Link Building

• Spam & Penalties

Guide to SEO (SEARCH ENGINE LAND)

Basics

• Periodic Table

• On-page/Off-page

• Violations

• Social

• Authority/Trust

• Personalization

Moz Academy (MOZ)

Basics

• Moz Analytics PRO

• Video guides

• Inbound Marketing

• Search Engines & Keywords

• Link Building

• Social Media

• Content

DistilledU (DISTILLED)

Basics

• 50m – 7h:30m courses

• SEO 101

• Advanced SEO

• Conference videos

• Webinars (free)

• $40.00/mo

Going PRO: Technical

• SEO Web Developer Cheat Sheet • Guide to Crawling, Indexing, Ranking • Successful Site Architecture • Conquering Pagination Guide • Microdata Schema.org Guide to Rich Snippets • The Anatomy of a Perfect Web Page • Visual Guide to Keyword Targeting • How to Perform the World’s Greatest SEO Audit • Craziest Audit Checklist • The Small Business Guide to Google Analytics • Excel for SEO • WordPress SEO • Ultimate guide for E-commerce • Guide to eCommerce Facets, Filters and Categories • The Ultimate Local SEO Roadmap • Multilingual and Multiregional SEO

The Web Developer’s SEO Cheat Sheet (Danny Dover)

Technical Creative Marketing/PR

• On-page

• HTML

• Status Codes

• Robots.txt/Meta

• Structured Data

• International

• Mobile

A Technical SEO Guide to Crawling, Indexing and Ranking (Paddy Moogan)

Technical Creative Marketing/PR

• On-page

• Accesibility

• Crawl budget

• Indexing

• Landing pages

Successful Site Architecture for SEO (Richard Baxter)

Technical Creative Marketing/PR

• On-page

• Site architecture

• The “silo” concept

• Page indexation

• Design & UX

Conquering Pagination – A Guide to Consolidating your Content (Ryan Huser)

Technical Creative Marketing/PR

• On-page

• 1: NOINDEX, FOLLOW

• 2: View-All, rel=canonical

• 3: Rel=prev/next

• Parameters

• Flowchart

Micro Data & Schema.org: Guide To Generating Rich Snippets (Daniel Butler)

Technical Creative Marketing/PR

• On-page

• Rich Snippets

• Examples

The Anatomy of a Perfect Web Page (Chris Gilchrist)

Technical Creative Marketing/PR

• On-page

• Design

• UX

• SEO

• CRO

A Visual Guide to Keyword Targeting and On-Page Optimization (Rand Fishkin)

Technical Creative Marketing/PR

• On-page

• Factori de ranking

• Accessibility & UX

• Where do the KW go?

• Template

How to Perform the World’s Greatest SEO Audit (Steve Webb)

Technical Creative Marketing/PR

• Audit

• 1 - Accessibility

• 2 - Index

• 3 - On-page factors

• 4 - Off-page factors

• 5 - Competitive analysis

Craziest Audit Checklist on the Internet (Annie Cushing)

Technical Creative Marketing/PR

• Audit

• Checklist Spreadsheet

• Tools Spreadsheet

• Presentation

• Implementation

The Small Business Guide to Google Analytics (SIMPLY BUSINESS)

Technical Creative Marketing/PR

• Complete guide

• Installation

• Goals/E-Commerce

• Site Search

• Metrics & KPI

• Segmentation

• Dashboards

Microsoft Excel for SEOs (Mike Pantoliano / DISTILLED)

Technical Creative Marketing/PR

• Basic SEO functions

• CSV data manipulation

• Google Analytics in Excel

• Visualization

WordPress SEO (Yoast)

Technical Creative Marketing/PR

• WordPress

• HTML & Sitemaps

• Breadcrumbs

• Duplicate Content

• CRO

• Comments

• Off-site

The Ultimate Guide to SEO for E-commerce Websites (Chris Kilbourn)

Technical Creative Marketing/PR

• E-commerce

• KW Research

• Trafic Long Tail

• Optimizare On-page

• Blog Content

• Link Building

• Local SEO

Guide to eCommerce Facets, Filters and Categories (Frank Scharnell)

Technical Creative Marketing/PR

• E-commerce

• Facets, Filters

• Duplicate Content

• INDEX/NOINDEX

The Ultimate Local SEO Roadmap (Amy Nokinsky)

Technical Creative Marketing/PR

• Local SEO

• Citations & Reviews

• KW Research

• On-page optimization

• Google+ optimization

The Ultimate Guide to Multilingual and Multiregional SEO (John E Lincoln)

Technical Creative Marketing/PR

• International SEO

• Domains/Subdom/Subdirs

• Rel=alternate/Hreflang

• Authorship

Going PRO: Creative

• An SEO’s Guide to Content Marketing • How to build a content marketing strategy • Indepth Guide to Content Creation • Attract customers to your community with content • Why Local Businesses Don't Need Big Budgets for Their Content

Marketing • Are your titles irresistibly click worthy viral • Linkbait Guide • Video Content • Content Curation • Content Strategy in only 652 steps • Content Marketing Checklist • Scaling a successful content team

Real Marketing Sh*t: An SEO’s Guide to Content Marketing (Chase Hooley)

Technical Creative Marketing/PR

• Audience

• Content types

• KPI

• Content Roles

• Keywords

How to build a content marketing strategy (Stephanie Chang)

Technical Creative Marketing/PR

• Content examples

• Strategy planning

• Research

• Metrics/Goals

• Audience prospecting

In-depth Guide To Content Creation [With Infographic] (John Pring)

Technical Creative Marketing/PR

• Creating content

• Research & ideas

• Placing the content

• Infographics & Blog posts

• Promotion

Attract Customers to Your Community with Content (Mackenzie Fogelson)

Technical Creative Marketing/PR

• Examples

• Foundational

• Community building

• Content strategies

Why Local Businesses Don't Need Big Budgets for Their Content Marketing (Matthew Barby)

Technical Creative Marketing/PR

• Local Business content

• Leverage assets

• Content is everything

• Actionable ideas

Are Your Titles Irresistibly Click Worthy & Viral?! (Dan Shure)

Technical Creative Marketing/PR

• 80/20 principle

• 7 ingredients

• Visibility

• Analysis

SEO Guide to Creating Viral Linkbait and Infographics (Ed Fry / DISTILLED)

Technical Creative Marketing/PR

• Linkbait

• Brainstorm

• Research

• Presentation

• Sharing

The Kind of Video You Should Create for Your Business (Phil Nottingham)

Technical Creative Marketing/PR

• Whiteboard Friday

• In-House

• Production Company

• No Budget

Content Curation & SEO: A Bad Match? (Eric Enge)

Technical Creative Marketing/PR

• Content Curation

• Quality signals

• Search results

• Options

How to Create a Content Strategy (In Only 652 Steps) (Ian Lurie)

Technical Creative Marketing/PR

• Content Inventory

• Quality indicators

• What works/doesn’t work

• Strategy

Announcing Siege Media’s Content Marketing Checklist (Ross Hudgens)

Technical Creative Marketing/PR

• Online Checklist

• Small important details

• From idea to launch

Scaling a Successful Content Team (Nick Eubanks)

Technical Creative Marketing/PR

• Priorities

• Team roles

• Hiring

• Developing

• Scaling

Going PRO: Marketing/PR

• The Noob Guide to Online Marketing • The Noob Guide to Link Building • The 6 month link building plan for an established website • Content-based Outreach for Link Building • Five Principles to Better Outreach Link Building • Good Outreach vs Bad Outreach • Please Exit the Link Building • Ultimate guide to guest blogging • Futureproof Link Building • How to Identify an Online Community for Your Business • A Manageable Content and Social Media Marketing Process

The Noob Guide to Online Marketing (With Giant INFOGRAPHIC) (Oli Gardner)

Technical Creative Marketing/PR

• Zero to Hero

• Infographic

• Inbound marketing

• 6 months plan

The Noob Guide to Link Building (Michael King)

Technical Creative Marketing/PR

• Link Building philosophy

• Strategy planning

• 6 month plan

The 6 Month Link Building Plan for an Established Website (James Agate)

Technical Creative Marketing/PR

• Existent website

• Planning

• Link audit

• Content audit

• 6 months plan

Content-based Outreach for Link Building (Justin Briggs)

Technical Creative Marketing/PR

• Personas

• Prospecting

• Email examples

• Cum scalăm

Throw Away Your Form Letters (or Five Principles to Better Outreach Link Building) (Michael King)

Technical Creative Marketing/PR

• 20% -> 80% success rate

• Context

• Inbox visibility

• Offering value

• Infographic

Good Outreach vs. Bad Outreach – from a Blogger’s Point of View (Dana Forman)

Technical Creative Marketing/PR

• Email examples

• What’s wrong

• What’s right

• Advice

Please Exit The Link Building (Ross Hudgens)

Technical Creative Marketing/PR

• Outreach

• Scaling prospecting

• Scaling acquisition

• Scaling reporting

The Ultimate Guide to Guest Blogging (Kristi Hines)

Technical Creative Marketing/PR

• Opportunities

• Pitching

• Bio

• Results

High-Value Tactics, Future-Proof Link Building (Cyrus Shepard)

Technical Creative Marketing/PR

• Natural vs Unnatural

• Implementation methods

• Anchor Text control

How to Identify an Online Community for Your Business (Mackenzie Fogelson)

Technical Creative Marketing/PR

• Growing a community

• Where to start from

• Tools

Define and Align: A Manageable Content and Social Media Marketing Process (Mackenzie Fogelson)

Technical Creative Marketing/PR

• Social Media Marketing

• Step by step strategy

• Research -> Results

Thanks!

@mihaiaperghis

mihai.aperghis@vertify.ro

@vertifyro

www.vertify.ro/blog/

Add the list of resources in your bookmarks by importing the html file!

Image Sources (other than articles)

• Man of Steel: manofsteel.warnerbros.com

• Tony Stark / Iron Man: marvel.com

• Thor (gif): hot-rod-red.tumblr.com