Joe’s Crab Shack Goes Digital (More Digital)

Brittany ZimmermanADV 420 FS14

Brand Background

Competitor Analysis/Target Audience

Problem Identification

The Big Idea

Mobile App• In-house efficiency• Greater customer convenience

Website Traffic• SEO• Blog & PR posts• Social media interaction

Strategy Analysis

Tactical Executions

Budget

AdWordsMobile App

Measurement

• AdWords• Analytics• CTR

Questions?