maJoe's crab shack digital strategy

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Joe’s Crab Shack Goes Digital (More Digital) Brittany Zimmerman ADV 420 FS14

Transcript of maJoe's crab shack digital strategy

Joe’s Crab Shack Goes Digital (More Digital)

Brittany ZimmermanADV 420 FS14

Brand Background

Competitor Analysis/Target Audience

Problem Identification

The Big Idea

Mobile App• In-house efficiency• Greater customer convenience

Website Traffic• SEO• Blog & PR posts• Social media interaction

Strategy Analysis

Tactical Executions

Budget

AdWordsMobile App

Measurement

• AdWords• Analytics• CTR

Questions?