Converting new ideas into assets

who we are

A consultancy dedicated to creating

future-forward business growth opportunities

our vision

To innovate and create new paradigms that drive big growth

what we offer

Innovation Innovative Branding

Culture Strategy New Social Media Models

Creative Culture Influence Activation

Our process • Converts underlying consumer insights and motivations into tangible, innovative ideas

Our process • Converts underlying consumer insights and motivations into tangible, innovative ideas

• Focuses on discovering real opportunity through the convergence of marketplace and consumer trends, as well as popular culture, corporate capabilities and existing brand equities

Our process • Converts underlying consumer insights and motivations into tangible, innovative ideas

• Focuses on discovering real opportunity through the convergence of marketplace and consumer trends, as well as popular culture, corporate capabilities and existing brand equities

• Builds on inspiration from global successes, experts and consumers as a springboard for future growth

Our process • Converts underlying consumer insights and motivations into tangible, innovative ideas

• Focuses on discovering real opportunity through the convergence of marketplace and consumer trends, as well as popular culture, corporate capabilities and existing brand equities

• Builds on inspiration from global successes, experts and consumers as a springboard for future growth

• Reshapes deep-rooted consumer practices that are likely to repeat, making it easier for new ideas to take hold

Our process • Converts underlying consumer insights and motivations into tangible, innovative ideas

• Focuses on discovering real opportunity through the convergence of marketplace and consumer trends, as well as popular culture, corporate capabilities and existing brand equities

• Builds on inspiration from global successes, experts and consumers as a springboard for future growth

• Reshapes deep-rooted consumer practices that are likely to repeat, making it easier for new ideas to take hold

• Creates franchise building concepts and new paradigms of thinking, not one-off ideas

what makes us different

what makes us different Creative inventiveness and objective rigor innovating toward the future, based on what has happened in the past

• Anthropological approach to gathering insights and a psychological practice to analyzing them

Creative inventiveness and objective rigor innovating toward the future, based on what has happened in the past

what makes us different

• Anthropological approach to gathering insights and a psychological practice to analyzing them

• Unique way of deciphering nuances and bringing clarity to contradictions

what makes us different Creative inventiveness and objective rigor innovating toward the future, based on what has happened in the past

• Anthropological approach to gathering insights and a psychological practice to analyzing them

• Unique way of deciphering nuances and bringing clarity to contradictions • Understanding that social media vehicle and timing is as important as the message

itself

what makes us different Creative inventiveness and objective rigor innovating toward the future, based on what has happened in the past

what makes us different Fresh, outside perspectives that broaden success probability

• Team of global ideators…with trained eyes for recognizing the next big thing

what makes us different Fresh, outside perspectives that broaden success probability

• Team of global ideators…with trained eyes for recognizing the next big thing • Vision into future trends…because new business models and new products happen

tomorrow, not today

what makes us different Fresh, outside perspectives that broaden success probability

• Team of global ideators…with trained eyes for recognizing the next big thing • Vision into future trends…because new business models and new products happen

tomorrow, not today • Approach to influence as achieving behavioral change, not just creating awareness

what makes us different Fresh, outside perspectives that broaden success probability

what makes us different Commercially viable output that generates excitement among constituencies: consumers, operations, company stakeholders

what makes us different

• Creative ideas that leverage existing assets

Commercially viable output that generates excitement among constituencies: consumers, operations, company stakeholders

what makes us different

• Creative ideas that leverage existing assets • Platform-driven approach to innovation that restructures the market

Commercially viable output that generates excitement among constituencies: consumers, operations, company stakeholders

what makes us different

• Creative ideas that leverage existing assets • Platform-driven approach to innovation that restructures the market • Passion for going beyond results to change the game

Commercially viable output that generates excitement among constituencies: consumers, operations, company stakeholders

our model is…

our model is… Solution Agnostic

Collaborative

Transparent

Nimble Efficient

Effective

what it means for you? One collaborative, dedicated team One comprehensive innovation, branding and social media process One seamless global resource One focus…the bottom line

our clients