Products that will outlast you.

store

gimlet

flask

chemex

Borosilicate blog

MVP

100 curated goods

No categories

Blog

Test Methologies

40 customers

7 responses

Assumptions1. Finding quality products is annoying.

Assumptions

2. Quality correlates to sustainability.

Assumptions

3. Green retailers suck.

Assumptions

4. Things that matter:- Durability- Uniqueness- Not mass-produced- Heritage- Made where company originates

Learning

1. It works (Yeah!)2. “Unique”, “beautiful” & “long-lasting”

Vision

- Go-to place for quality

- Mix products, media & educational content.

- 5000 products (no competitors)

Next Steps

Scale the love.

Test what % of existing customers would be“very disappointed” if they no longerhad access to KM.

Biggest problem to solve next

Focus on key metrics: activation andRetention.

Customer referral - figure out how tomeasure and improve.