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#LsmNYC Team - KaufmannMercantile
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Products that will outlast you.
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Winner of the "Most Sales from the Judges Award"
Transcript of #LsmNYC Team - KaufmannMercantile
Products that will outlast you.
store
gimlet
flask
chemex
Borosilicate blog
MVP
100 curated goods
No categories
Blog
Test Methologies
40 customers
7 responses
Assumptions1. Finding quality products is annoying.
Assumptions
2. Quality correlates to sustainability.
Assumptions
3. Green retailers suck.
Assumptions
4. Things that matter:- Durability- Uniqueness- Not mass-produced- Heritage- Made where company originates
Learning
1. It works (Yeah!)2. “Unique”, “beautiful” & “long-lasting”
Vision
- Go-to place for quality
- Mix products, media & educational content.
- 5000 products (no competitors)
Next Steps
Scale the love.
Test what % of existing customers would be“very disappointed” if they no longerhad access to KM.
Biggest problem to solve next
Focus on key metrics: activation andRetention.
Customer referral - figure out how tomeasure and improve.
