LSA|14: Big Brand to SMB - Maximizing ROI with Customized Local Strategies

Post on 10-May-2015

121 views 3 download

description

During this presentation at LSA|14, a panel of local experts highlight the importance of customizing marketing strategies for local clients big and small.

Transcript of LSA|14: Big Brand to SMB - Maximizing ROI with Customized Local Strategies

What’s Working in Local Media today?

Welcome!

R.O.I.

Gold left in the mine

Local Media Today

Our Panel

Yellow Pages

Not Cool

Hands down The Best R.O.I. in local advertising for key categories and geographies

it just works

Meet Hank

• Running a tire and auto repair store is hard work.

• Hank needs ROI of his time and money

• YP Delivers over $13 in profits for every dollar Hank invests.

Hank works hard for his money.

13 to 1 !

uniquely positioned

• One of The Largest Local Media Advertising companies in the U.S.

• The Largest Yellowpages Publisher in the world• The number one IYP• One of the largest resellers of Google Ad Words• The third largest mobile advertising company• A leader in Mobile and Online display

What’s working?Lead Managed Programs - Made Easy

We have met the enemy

Effectiveness: Measureable Return on Investment

Efficiency: Scalable solutions in fragmented hyper local media