LSA Bootcamp Portland: Maximizing ROI - Making the Most of a Limited Budget

© 2015 Acxiom Corporation. All Rights Reserved. © 2015 Acxiom Corporation. All Rights Reserved.

Top Tactics to Maximize Online Exposure and Success

Maximizing ROI: Making the Most of a limited Marketing Budget

Glenn Crockett, Acxiom November 2015

© 2015 Acxiom Corporation. All Rights Reserved.2

Understanding New Digital TrendsJohn

discovered your brand through a

direct mail catalog sent to his home.

Susan found you

through a web search for

“athletic shoes.”

Mark saw a mobile

banner ad

Danwalked by your

storefront

Christine remembered

your name from a Facebook post

Jimreceived an HTML email


Benefits of Digital for Local Business

Levels the playing field between you and the big dogs.

Attracts a more mobile, on-the-go audience.

Increases exposure!

Creates engagement!

Generates results immediately!


Going SoLoMo

Question: What are the digital marketing trends you can’t ignore?

Answer:


Signing onto Social Media


Looking Local

54 percent of Americans have substituted the Internet and local search for phone books. They’re going online to find the products and services they’re after.

And they’re on a mission – 50 percent of all local searches end with a purchase.


Going Mobile


Gearing up for the Campaign

Do you have a website?

Is your website mobile-friendly

Is there a clear path to conversion with clear calls to action

Have you claimed your local listings


Keys to Success

Identify your Focus

Define your Target Audience

Use Multiple Channels to reach them where they are

Test & Learn to Get Better

LSA Bootcamp Portland: Maximizing ROI - Making the Most of a Limited Budget

Marketing

Transcript of LSA Bootcamp Portland: Maximizing ROI - Making the Most of a Limited Budget